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WK 3 - DQ 3 - (sometimes called grand strategies which are...

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MGT/498 – Strategic Management University of Phoenix Professor:  TUGTEKIN GOKAYDIN Katie Williams 12/17/2011 Week 3 – Assignments Discussion Question #3 : "Functional Strategies" What are the functional strategies and how do they differ from directional  strategies? I think that before one can properly identify the differences between two  terms they should understand the means of each. For instance,  according to  (Wheelen, & Hunger, 2010, p. 238), "functional strategy is the approach to a  functional area takes to achieve corporate and business unit objectives and  strategies by maximizing resource productivity." Now that we know what functional strategies is, let us define what  directional strategies are.  According to (Wheelen, & Hunger, 2010, p. 107), "A  corporation's directional strategy is composed of these general orientations 
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Unformatted text preview: (sometimes called grand strategies): which are growth strategies, stability strategies, and retrenchment strategies." Now as we review both definitions we can tell the main difference between these two terms is functional strategy is an approach the company will take to maximine their resources and productivity. However, directional strategy is composed of three main areas of other strategies that help the company see what direction they are headed in. Possibly which areas they need to fix and so forth. References: Wheelen, T. L., & Hunger, J. D. (2010). Concepts in Strategic Management and Business Policy: Achieving Sustainability (12th ed.). Upper Saddle River, NJ: Prentice Hall....
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