Unformatted text preview: (sometimes called grand strategies): which are growth strategies, stability strategies, and retrenchment strategies." Now as we review both definitions we can tell the main difference between these two terms is functional strategy is an approach the company will take to maximine their resources and productivity. However, directional strategy is composed of three main areas of other strategies that help the company see what direction they are headed in. Possibly which areas they need to fix and so forth. References: Wheelen, T. L., & Hunger, J. D. (2010). Concepts in Strategic Management and Business Policy: Achieving Sustainability (12th ed.). Upper Saddle River, NJ: Prentice Hall....
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- Spring '12
- Management, New Jersey, Saddle River, New Jersey, Bergen County, New Jersey, Allendale, New Jersey