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Unformatted text preview: Therefore, because Riordan Manufacturing has decided to expand their locations globally, this company is more reliant upon their communication systems. Therefore, Riordan Manufacturing has a strong competitive advantage in their product differentiation; they must keep their records up-to-date with industry growth, new advances in technology, and especially take a great deal of consideration in the needs of their customers. This will help them to improve their current innovation and sustainability. Product differentiation is one of Riordan's main essentials to acquiring a competitive advantage over other companies like them. They have this advantage because the market for plastic products is high in demand. According to (Wheelen, & Hunger, 2010, p.128), Differentiation focus competitive strategy in which a company focuses on a particular target market to provide a differentiated product or service. This strategy is one of the business competitive strategies."...
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- Spring '12