BOOK - Strategic Management for the Capstone Business...

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Unformatted text preview: Strategic Management for the Capstone Business Simulation and Comp-XM : Analysis and Assessment Michael L. Pettus, Ph.D. ALL RIGHTS RESERVED. No part of this work covered by the copyright hereon may be reproduced or used in any form or by any means- graphic, electronic, or mechanical, including photocopying, recording, taping, Web distribution, or information storage and retrieval systems without the written permission of the author, Michael L. Pettus. mpettus@millikin.edu is a registered trademark of Management Simulations, Inc. 4 th Edition 1 Acknowledgments I would like to thank many people for their hard work and dedication to the construction of this book. First, I would like to thank Dan Smith, founder of the Capstone Business Simulation, for giving me the opportunity to prepare the book. Second, I would like to thank all the students who spent hundreds of hours word processing this book: Karen Knight and Tim Wiggenbach deserve special recognition. Amanda Walker was especially helpful in the construction of this second edition. Denisa Smaldone was very helpful in the development of the third edition. Victoria Dudleston was instrumental in the constructing of the fourth edition. Third, there are two people who were vital to the construction of this book: May Zelner of Capstone Business Simulation and Hans Royal-Hedinger of Millikin University. Without the hard work of these individuals, this book would never have been accomplished. If I were to pick a number of individuals to start a business, May and Hans would be among my ten top picks in the world! Some day both of you will walk with captains of industry. Fourth, I would like to thank my wife, Juliet, for her patience and understanding during the creation and construction of this book. 2 Michael L. Pettus earned a PhD in strategic management from the University of Illinois in 1997 and has more than 30 years of global experience in airline, airfreight and trucking industries. He is published in the Academy of Management Journal , the Strategic Management Journal , and many leading practitioner journals. He is the author of Growth from Chaos (2003: Praeger), which explores corporate growth in deregulated transportation industries. This book, Strategic Management for the Capstone Business Simulation, explains how the content of strategic management is integrated into business simulations. 3 This book is dedicated to all the wonderful professors who use it 4 Summary Table of Contents Chapter 1 . .................................................................................................... 20 Industry Analysis and Industry Evolution for the 21 st Century . ........... 20 Chapter 2 . .................................................................................................... 44 Utilizing Internal Analysis to Build Competitive Advantage Over Rivals ....................................................................................................................... 44 Chapter 3 . Chapter 3 ....
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This note was uploaded on 04/03/2012 for the course BUS 445 taught by Professor Lee during the Spring '11 term at Rhode Island.

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BOOK - Strategic Management for the Capstone Business...

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