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Unformatted text preview: Business Management 498 Winter Semester 2012 Section 2: 220 TNRB on M W at 02:00 pm - 03:15 pm, Section 4: 220 TNRB on M W at 12:30 pm - 01:45 pm Instructor: Lee Perry, Sorensen Family Professor of Organizational Leadership & Strategy Office: 582 TNRB Office Hours: M W 4:00 to 5:00 PM (Except 3rd Wednesday of month) Office Phone: (801) 422-4618 Email: [email protected] Texts & Materials Required Vendor Price (new) Price (used) PACKET STRATEGIC MANAGEMENT By PERRY, L ISBN: 9780700380923 BYU $66.85 $50.15 Capstone simulation Purchase through capsim.com. The 2011-12 price is $53.99 per license. All students need to purchase their own Capstone license. Comp-XM This is an individual simulation that is very similar to the team-based Capstone simulation. The 2011-12 price is $14.99 per license. All students need to purchase their own Comp-XM license. Description The goal of strategic management is to help firms achieve and sustain superior performance . In this course, you will acquire tools, insights, frameworks, and experience that will aid you in helping businesses achieve this goal. There are many considerations in determining how a business may best sustain superior performance or “competitive advantage.” These include the nature of the industry in which the business competes, i.e. the numbers of buyers, sellers, or competitors for a firm’s product; the internal capabilities of the firm and the resources upon which it may draw to achieve its goals; the nature and extent of its cooperative relationships with other firms; how the firm uses or responds to new technologies or ways of doing business; and the many human and organizational factors that both support and undermine strategy execution. This course systematically considers these dimensions as we work to build a comprehensive understanding of how to infuse strategic considerations into the management of a business enterprise. You will be placed in the role of key decision maker and be asked to suggest a course of action—a strategy—that you believe will best achieve the firm’s goal of superior performance in a series of particular situations that occurred in real businesses. The ultimate objective of the course is for you to develop a solid foundation upon which to understand a business's current strategy and conceive of the strategic options available to increase market power and sustain superior levels of performance. This will be achieved as you acquire analytical approaches, learn basic principles, and grapple with the complexities and ambiguities of actual business situations. In order to help you learn how to assess complex business situations your classroom experience will involve a number of different learning modalities including lecture, case work, experiential learning, and the analysis of current businesses. As you participate fully, you will become skilled strategic thinkers, capable of assessing or developing effective strategies for a variety of business situations.of assessing or developing effective strategies for a variety of business situations....
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