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Unformatted text preview: their athletic line will be completely customized for each team. The line will include uniforms, warm-ups, t-shirts, and even fan wear for the schools to sell to parents and other students. This will be unique for the teams because they will have the ability to customize so many different lines from one source. Backstage provides a high quality product that has produced a very large love group for over 20 years. They feel they can do the same with this new line of athletic wear. Backstage Inc.s goal is to attain 25% of the market share in the next three years. There are two key issues that are needed for them to achieve. First objective is to successfully market directly with the coaches to convince them of the high quality and customer service that Backstage provides, compared to the rest of the market, and persuade them to switch. Second objective is to use their love group that is already established in the high schools to help them market to these coaches....
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This note was uploaded on 04/03/2012 for the course BUS M 498 taught by Professor Rogermccarty during the Winter '11 term at BYU.
- Winter '11