This preview shows page 1. Sign up to view the full content.
Unformatted text preview: Supplier concentration (e.g., Microsoft) Few vs. many suppliers Supplier volume (e.g., Campbells and Storehouse Markets) Large vs. small purchase decisions Product differences (e.g., ethical drug manufacturers vs. generic drug manufacturers) Dependence on unique features Threat of forward integration Ability to become competitor Large vs. small switching costs (e.g., Bloomberg terminals)...
View Full Document
This note was uploaded on 04/03/2012 for the course BUS M 498 taught by Professor Rogermccarty during the Winter '11 term at BYU.
- Winter '11