Chapter 5_Developing a Global Vision

Chapter 5_Developing a Global Vision - Lamb, Hair, McDaniel...

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1 Lamb, Hair, McDaniel CHAPTER 5 Developing a Global Vision 2010-2011
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2 LO 1 Discuss the importance of global marketing LO 2 Discuss the impact of multinational firms on the world economy LO 3 Describe the external environment facing global marketers LO 4 Identify the various ways of entering the global marketplace LO 5 List the basic elements involved in developing a global marketing mix LO 6 Discover how the Internet is affecting global marketing Learning Outcomes Learning Outcomes
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3 Discuss the importance of global marketing Rewards of Global Marketing Rewards of Global Marketing LO 1
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4 Rewards of Global Marketing Recognizing and reacting to international marketing opportunities Using effective global marketing strategies Being aware of threats from foreign competitors Having a global vision means… LO 1
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5 Beyond the Book Emerging Markets Source: Deloitte's Global Manufacturing Industry Practice, Deloitte Touche Tohmatsu, May 1, 2007 0 10 20 30 40 50 60 70 80 90 Expect to Expand or Locate (%) China India Southeast Asia Latin America Eastern Europe Market Executives' Five-Year Plans for Emerging Markets All Companies $1B+ Companies LO 1
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6 Importance of Global Marketing to the U. S. U.S. exports a fifth of industrial production. One of every 10 jobs in U.S. is supported by exports. U.S. businesses export over $800 billion in goods. Exports account for 25 percent of U.S. economic growth. U.S. is world’s leading exporter of farm products. LO 1
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7 The Fear of Trade and Globalization Millions of Americans have lost jobs Millions fear losing jobs Threat of outsourcing if workers do not accept pay cuts Vulnerability to operations moving offshore LO 1
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8 Benefits of Globalization (A rising tide lifts all boats)
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This note was uploaded on 04/02/2012 for the course MKTG 300 taught by Professor Wong during the Spring '12 term at St. Xavier.

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Chapter 5_Developing a Global Vision - Lamb, Hair, McDaniel...

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