Chapter 15_Retailing

Chapter 15_Retailing - Lamb, Hair, McDaniel 2010-2011...

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1 Lamb, Hair, McDaniel CHAPTER 15 Retailing 2010-2011
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2 LO 1 Discuss the importance of retailing in the U.S. economy LO 2 Explain the dimensions by which retailers can be classified LO 3 Describe the major types of retail operations LO 4 Discuss nonstore retailing techniques LO 5 Define franchising and describe its two basic forms LO 6 List the major tasks involved in developing a retail marketing strategy LO 7 Describe new developments in retailing Learning Outcomes Learning Outcomes
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3 Retailing All the activities directly related to the sale of goods and services to the ultimate consumer for personal, non-business use. Retailing Retailing LO 1
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4 The Role of Retailing Over 1.6 million U.S. retailers employ more than 24 million people Retailers account for 11.6 percent of U.S. employment Retailing accounts for 13 percent of U.S. businesses Retailers ring up almost $4 trillion in sales nearly 40 percent of the U.S. GDP Industry is dominated by a few giant organizations, such as Wal-Mart LO 1
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5 Classification of Retail Operations Ownership Ownership Level of Service Level of Service Product Assortment Product Assortment Price Price LO 2
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6 Independent Retailers Independent Retailers Chain Stores Chain Stores Franchises Franchises Owned by a single person or partnership and not part of a larger retail institution Owned by a single person or partnership and not part of a larger retail institution Owned and operated as a group by a single organization Owned and operated as a group by a single organization The right to operate a business or sell a product The right to operate a business or sell a product LO 2 Classification of Ownership
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7 Level of Service Full Service Self Service Discount stores Exclusive stores Factory outlets Warehouse clubs LO 2
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8 Major Types of Retail Operations
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This note was uploaded on 04/02/2012 for the course MKTG 300 taught by Professor Wong during the Spring '12 term at St. Xavier.

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Chapter 15_Retailing - Lamb, Hair, McDaniel 2010-2011...

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