BADM 449 - BADM 449 Business Strategy / Management Policy...

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Unformatted text preview: BADM 449 Business Strategy / Management Policy Class #1 What is Strategy? Introduction to Strategy Strategy is about winning or at least doing well. Need for a plan , especially for decisions that are: Important Require significant commitment of resources Not easy to reverse Learn from military, sports, entertainment, other businesses, individuals, etc. Apply knowledge and insights from economics, math, psychology, and other disciplines. Strategy as Decision Support Strategy as Coordination and Communication Strategy as Target Improves the quality of decision making Creates consistency and unity Improves perform- ance by setting high aspirations Why is strategy useful? The Evolution of Strategic Management DOMINANT THEME 1950s 1960s-early 70s Mid-70s-mid-80s Late 80s 1990s 2000s Budgetary Corporate Positioning Competitive Strategic planning & planning advantage innovation control Financial Planning Selecting Focusing on Reconciling control growth & sectors/markets. sectors/markets....
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BADM 449 - BADM 449 Business Strategy / Management Policy...

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