m1l2 - Fall 2011 Module 1 Lecture 2: Course Introduction...

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David Robinson © D. Robinson, 2011 Fall 2011 Module 1 Lecture 2: Course Introduction
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Everything you need to know to ace this course 1. How to succeed in this course 2. Educational objectives 3. Course structure 4. Enrollment and Section Changes 5. Course materials 6. Grading 7. How you can enhance the learning environment 8. Course Administration
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How to Succeed in ugba-10
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How to succeed in ugba-10 1. Attend lecture 2. Have the lecture notes in front of you 3. Resolve anything you don’t understand 4. Keep up with the readings, don’t attempt to cram 5. Be prepared for Section 6. Start early on your paper 7. Thoughtfully edit your work
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Skill Development Our Goals for this Course 1. Introduction to the academic disciplines of business 2. A broad overview of professional business management 3. Increase confidence in in-class participation 4. Write concisely in standard business English
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Course Structure Five 2 to 3-week modules Each Module: 6 - 8 lectures; Multiple choice exam, in class Mod 5 exam is in-class: There is no “final” o Mod 5 Exam is not cumulative Each week: Discussion section, must attend Papers in Mods 2 through 5, optional in Mod 1
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Module Order 1. Delighting the customer (Marketing) 2. How businesses are organized and how people work together (Management of Organizations) Prof. Banks 3. How businesses are structured and financed 4. Business, government and society Prof. Vogel 5. How goods and services are produced
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What you can expect in Section: The Rhythm of Each Module Sections are not a “recitation” of lecture Week 1: Review previous exam and paper; Intro to this module’s work Week 2: Main discussion of the paper topic for this module Week 3: Paper due; discussion on current business topic
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Special Order, Module 1 Week 1: Main discussion of the paper topic for this module (Amazon Prime’s effect on college bookstores) Week 2: How to write in business style using topic: “Making money from Social Networks” Week 3: Paper due (paper on Amazon Prime) ; discussion topic: Embedded philanthropy
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Enrollment & Changing Section
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Instructor Drop Beginning in Week 2, you must attend where you are registered (If wait-listed, attend the section you are holding for) If you are not in section when roll is called, you will be dropped from the course
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This note was uploaded on 04/04/2012 for the course UGBA 10 taught by Professor Xuanmingsu during the Fall '08 term at Berkeley.

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m1l2 - Fall 2011 Module 1 Lecture 2: Course Introduction...

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