m4l6 - LECTURESix:CORPORATESOCIAL RESPONSIBILITY

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LECTURE Six:  CORPORATE SOCIAL  RESPONSIBILITY  I.   Defining corporate social responsibility : Triple bottom line: financial, social, environmental                      PPP: Profits, People, Planet Sustainable management Doing Good and Not Doing Harm  Different than corporate philanthropy  Responsible to all stakeholders              Beyond compliance with regulation
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II.   The Growth of CSR: it has become a business norm a.   Increase in the number of annual CSR reports b.  Growth in social mutual funds and increased  social screening of investments:       KDL Domini 400 Social Index, Dow Jones           Sustainability Indexes,  FTSE4Good   c.  More CSR staff and company offices  d.  Increase in the number of CSR rankings   
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III.   Why Has CSR Grown in Importance? a.  To respond to media, and non-government organization 
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m4l6 - LECTURESix:CORPORATESOCIAL RESPONSIBILITY

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