Sample Exam - Name: _ Midterm Exam I BUSI 107 Marketing...

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Name: _________________________ Midterm Exam I BUSI 107 Marketing Management October 11, 2000 This exam is in two parts. It has a total of 100 points. Answer all questions directly on the exam itself in the space provided. The first section has 25 multiple-choice questions. Each of these is worth 2 points. Circle the one best answer for each. The second section has problems and short answer essays. The number of points corresponding to each question is indicated on the exam. You must answer questions 1 and 2. You will choose four of six from questions 3-8. Good luck! NOTE: This sample exam is provided to demonstrate a typical exam format for this course, and is not necessarily representative of the content that will appear on your exam.
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Jill Frierson is attempting to carry out the problem definition phase of a marketing research project. Jill is not sure that she possesses a sufficient understanding of the problem environment to properly complete even this first phase of the project. She may attempt to improve her understanding of the problem and its environment by conducting: A. market tests. B. a causal study. C. exploratory research. D. descriptive research. E. none of the above. 2. Ron Syms is seeking the perfect sports car to project his personality. Ron's purchase decision would be best characterized as: A. an impulse purchase. B. a high involvement decision. C. a habitual purchase. D. a low involvement decision. E. none of the above 3. VideOcart is capable of showing ads for products just as the cart enters the aisle in which it is displayed. The VideOcart is primarily an application of: A. situational selling. B. psychological selling. C. sociological selling. D. self-actualization. E. psychological selling. 4. All of the following statements about the marketing environment are true except: A. The organization must adapt/react to its environment. B. The organization cannot exert any influence on any of the components of its environment. C. The organization must constantly monitor environmental change. D. The marketing environment has become more dynamic. E. Successful organizations anticipate and prepare for environmental changes before they occur. 5. The process of selecting a target market and creating a marketing mix to satisfy its needs is: A. the marketing mix. B. the marketing concept. C. barter. D. exchange economics. E. a marketing strategy.
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6. Sarah Phipps is an accomplished golfer. She has just heard of a new driver that claims to add up to twenty yards to any golfer's drive. In considering this product, Sarah is most likely to engage in: A. limited problem solving. B.
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Sample Exam - Name: _ Midterm Exam I BUSI 107 Marketing...

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