Lecture Topic: Mass Media•Canadian TV watching trends: •older people watch more TV than younger people•women in the same age group (18-24) tend to watch more TV than menHas it shaped your hopes, the way you act, way you dress and to an extent you habitus?•Audience filter and do not listen to certain media sources if it does not cohere with own experiences•Internet Usage mainly in developed regions such as US/Canada, Australia and Europe. Developing regions such as Africa, Middle East, Asia and Latin America had less Internet usage (due to insufficient capital to invest in telecommunication technology for their citizens)Digital Divide: •Patterns of Internet connectivity and Population Density is uneven – portrays the differences in distribution of Internet and telephones and other telecommunication technologies•Why mass media grew so quickly?•Protestant Reformation promoted literacyoMartin Luther initiated the Protestant Reformation in the 1500so
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