CIS 66 -Management Information Systems - Group Work

CIS 66 -Management Information Systems - Group Work - CIS...

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4/3/12 11:31 PM CIS 66 -Management Information Systems - Group Work #2 Page 1 of 7 http://www.santarosa.edu/~ssarkar/cs66fl07/gw/gw2s.htm Group Work #2 SOLUTION - Case Study pgs. 68-69 . ...... 2007) Solution: Case Study: Snyder ʼ s of Hanover: New Systems for an Old Family Company 1. Assess Synder ʼ s competitive standing in the pretzel and snack food industry. Snyder ʼ s market share had been growing steadily until 2002, when it suddenly stalled; its annual sales growth, which had outpaced the industry ʼ s for years was then no better than average. 2. What types of information systems are essential for this company? The CEO and the management team needed to be able to track the gross profits of business units and the performance of each of Snyder ʼ s 4,500 –plus products and over 150 product lines. The adopted information systems needed to enable Snyder ʼ s to determine which distribution routes were worthwhile and which were cutting
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4/3/12 11:31 PM CIS 66 -Management Information Systems - Group Work #2 Page 2 of 7 http://www.santarosa.edu/~ssarkar/cs66fl07/gw/gw2s.htm were cutting into the company ʼ s profit margin. Snyder ʼ s desperately needed a system that enabled the company to react to critical data immediately.
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CIS 66 -Management Information Systems - Group Work - CIS...

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