CIS 66 -Management Information Systems - Group Work #4

CIS 66 -Management Information Systems - Group Work #4 -...

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4/3/12 11:29 PM CIS 66 -Management Information Systems - Group Work #4 Page 1 of 8 http://www.santarosa.edu/~ssarkar/cs66fl08/gw/gw4s.htm Group Work #4 SOLUTION - Case Study pgs.466-468 (due November 8, 2008) #5414 (February 16, 2008) Can Knowledge Systems Help Boeing Trounce Airbus? CASE STUDY 1. Analyze Boeing and its business strategy using the value chain and competitive forces models. The elements of the competitive forces model are: Potential Entrants: Low due to high costs and complexity of the expensive and complex products that Boeing produces. Industry Competitors: Rivalry with Airbus and increase in airline mergers will intensify. Substitutes: Substitutes relatively low due to the very nature of the product — fast arrival at points of destinations. Suppliers: Suppliers power would be considered high simply due to the complexity of the product and the limited number of suppliers capable of producing products to meet the required standards of this industry. Buyers: The power of the buyer is low due to the number of suppliers of this type of product. Value chain model : Boeing has successful developed a model whereby they have promoted collaborative ties with their suppliers
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4/3/12 11:29 PM CIS 66 -Management Information Systems - Group Work #4 Page 2 of 8 http://www.santarosa.edu/~ssarkar/cs66fl08/gw/gw4s.htm with their suppliers and have utilized outsourcing as a way to cut expenses and enter products quicker into the market. Any knowledge from any source that can bring a new aircraft to market or expedite its development process is obviously valuable. 2. What is the relationship of knowledge management to Boeing ʼ s business strategy? How is Boeing using knowledge management systems to execute its business model and business strategy? Boeing ʼ s business strategy is focusing on developing newer businesses based on information and communications technologies. Boeing is attempting to lower costs by using technology to reform inefficient business processes.
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This note was uploaded on 04/03/2012 for the course INFO 360 taught by Professor Wynne during the Fall '08 term at VCU.

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CIS 66 -Management Information Systems - Group Work #4 -...

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