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Impact%20of%20Indian%20Culture%20on%20Fast%20food%20marketing

Impact%20of%20Indian%20Culture%20on%20Fast%20food%20marketing

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The Impact of Indian Culture on the Fast Food Marketing Group Members 1. Vibhor Gupta 2. Ravish Yadav 3. Kunal Kapoor 4. Krishna Prasad 5. Anshul Kumar 6. Prajyal Sengupta TABLE OF CONTENTS 1. Aim and Approach…………………………………………………………………… ……3 2. Chapters I. Role of Culture in International Marketing…………………………… ..... 4
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[] a.i) What is Culture……………………………………………………………………………… ……………………………...5 a.ii) Adapting to Local Culture……………………………………………………………………………… ……………….5 II. Indian Plate and Culinary Cultures……………………………………………6 III. Pizza Hut……………………………………………………………………………… ……7 a.i) History……………………………………………………………………………… …………………………………………….7 a.ii) Marketing Strategies…………………………………………………………………………… …………………………7 a.iii) Adaption to Indian Culture……………………………………………………………………………… ……………..8 a.iv) New Product Development……………………………………………………………………… …………………….8 a.v) Cultural Phenomena………………………………………………………………………… …………………………….8 a.vi) Consumer Acceptance………………………………………………………………………… ………………………….9 IV. Nirula’s…………………………………………………………………… ………………10 a.i) Product…………………………………………………………………………… ……………………………………………10 a.ii) Consumer Response…………………………………………………………………………… ………………………..11 a.iii) Why was Nirula’s Unsuccessful ……………………………………………………………………………………11 V. Comparison and Conclusion……………………………………………………13
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[] Bibliography………………………………………………………… ……………14 AIM AND APPROACH Through this report, we aim to realise how the culinary culture of India has had an influence on the fast food industry, and how it stimuli the marketing strategies. Post a brief on the Indian linking, we’ve taken two brands in consideration, Pizza Hut and Nirula’s. While the former is the global fast food chain, the latter is an Indian fast food chain which is existing prominently in North India.
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