BMW Brand Values - BMW Romania Salesmen Training Level 1...

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BMW Brand Behavior. BMW Thinking. BMW Romania Salesmen Training Level 1 May 2007
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cultured responsible exclusive aesthetic challenging dynamic joy demanding creative innovative open-minded young sporty Brand personality determines behavior. BMW Brand Identity. BMW Romania Salesmen Training Level 1 May 2007
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Joy is the BMW brand’s core value. Joy has multiple dimensions: the joy of success, the joys of ownership, the joy we find in genuine values and beautiful things. Every contact with the brand is an opportunity to experience joy. We spread joy. cultured responsible exclusive aesthetic challenging dynamic joy demanding creative innovative open-mided young sporty BMW Brand Behavior. Core BMW value: Joy. BMW Romania Salesmen Training Level 1 May 2007
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We have a competitive attitude to life – we play to win, but we always play fair. We are quick to identify and respond to the wishes of our customers. We radiate inner strength.
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This note was uploaded on 04/02/2012 for the course ROMANIAN 101 taught by Professor None during the Spring '12 term at Clover Park Technical College.

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BMW Brand Values - BMW Romania Salesmen Training Level 1...

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