Level 2 Day 2 - BMW Romania Salesmen Training Level 2 June...

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Unformatted text preview: BMW Romania Salesmen Training Level 2 June 2007 BMW Group Salesmen Training. Level 2. BMW Romania Salesmen Training Level 2 June 2007 BMW Training. Product Training. BMW Romania Salesmen Training Level 2 June 2007 Training Program. Day 2. BMW 3 Series. 09.00 – 09.15 – Overview and check of the previous day. 09.15 – 10.00 – BMW 3 Series saloon design and features. 10.00 – 10.45 – BMW 3 Series saloon basic equipment and options. 10.45 – 11.00 - Coffee break. 11.00 – 11.30 – BMW 3 Series saloon technical details. 11.30 – 12.00 – BMW 3 saloon workshop with the car. 12.00 – 12.45 - Lunch. 12.45 – 13.15 - BMW 3 Series Coupe: features and specifications. 13.15 – 13.45 – BMW 3 Series Convertible: features and specifications. 13.45 – 14.00 – Coffee break. 14.00 – 15.00 – Workshop with the cars. 15.00 – 15.30 – BMW 3 Series: knowledge test. 15.30 – 16.00 - Overview and comments. BMW Romania Salesmen Training Level 2 June 2007 BMW 3 Series. BMW Romania Salesmen Training Level 2 June 2007 BMW 3 Series sedan. Heritage. 1966 - 1975 BMW 2002 (E10): Round headlamps, Double kidney grill, Hofmeister kink, Short overhangs, Large wheelbase, Airy-looking greenhouse 1975 – 1983 BMW 3 Series (E21): Sporty proportions, Double kidney, Hofmeister kink, Double round headlights, First appearance of the powerdome 1982 - 1993 BMW 3 Series (E30): Two and four-door sedan available, Touring and Convertible later appeared, continuing and refinement of typical BMW proportions, Dynamic and sporty 1990 – 1997 BMW 3 Series (E36): Strong coupe character, for the first time double round headlamps are covered with broad glass surfaces 1998 – 2004 BMW 3 Series (E46):Softer flow of lines, details consist of soft, natural-looking li t dl BMW Romania Salesmen Training Level 2 June 2007 Introduction. Segment development. BMW Romania Salesmen Training Level 2 June 2007 BMW 3 Series sedan. Nothing to add. • Design: Elegance in a sporty package. • Dynamics: Unrivalled driving dynamics and efficiency. • Comfort: High degree of comfort and functionality. • Safety: Setting the standard in active and passive safety. BMW Romania Salesmen Training Level 2 June 2007 BMW 3 Series sedan. Design. • Exterior design with Increased dimensions all-round. • Typical BMW proportions. • Coupé-like, flowing lines. Sporty, striking rear. BMW Romania Salesmen Training Level 2 June 2007 BMW 3 Series sedan. Nothing to add. • Real personality. • Power dome makes immediate impact. • Sweeping lines continuing down into the front air dam. • Curved top edge design and kidneys with wide chrome surround. BMW Romania Salesmen Training Level 2 June 2007 BMW 3 Series sedan. Nothing to add. • Horizontal lines make the rear wider and closer to the ground. • L-shaped taillights. • Unmistakable BMW look. BMW Romania Salesmen Training Level 2 June 2007 BMW 3 Series sedan. Interior. • Substantially increased legroom in the rear, generous interior dimensions. • Ergonomic cockpit. • Numerous combinations of equipment colors and upholstery variants. • Center console slightly bend to the driver. • High-class ambience in the interior BMW Romania Salesmen Training Level 2 June 2007 BMW 3 Series sedan. Instrument panel. BMW Romania Salesmen Training Level 2 June 2007 BMW 3 Series sedan. Instrument panel. BMW Romania Salesmen Training Level 2 June 2007 3 Series sedan. Features. • Highest levels of comfort, with equipment options only seen in higher series until now. • iDrive with DVD navigation. • Best-in-class air conditioning. • Active Cruise Control. • Active Steering. • Comfort Access. • Bluetooth connectivity. • Voice control. • Start button with programmable keys. BMW Romania Salesmen Training Level 2 June 2007 3 Series sedan. Hi-Fi Professional Logic 7 system. BMW Romania Salesmen Training Level 2 June 2007 3 Series sedan. New storage compartments. • Nets for fixation of small items. • Storage space under luggage compartment floor. • Removable waterproof foldable box. • 12V DC-Socket. BMW Romania Salesmen Training Level 2 June 2007 Technology. Dynamic Stability Control. Dynamic Traction Control (DTC) • Drive-off assistant. • Fading Compensation. • Brake Standby. • Automatic brake drying. • Soft Stop. • CBC (Cornering Brake Control). • DBC (Dynamic Brake Control). BMW Romania Salesmen Training Level 2 June 2007 3 Series. Safety. • Light weight construction (17 kg less than E46). • Multiphase steel. • Larger, but lighter. • 25% stiffer body than the outgoing model. BMW Romania Salesmen Training Level 2 June 2007 3 Series sedan. Safety. • New DSC generation. • 25% higher body rigidity. • Even more effective airbags. • Seat-integrated pelvis / thorax airbag. • Run Flat Tyres. • ISOFIX child seat mounting. • Adaptive headlights. • Xenon headlights, Brake Force Display. • Belt tensioner / Force limiter on 4 seats. BMW Romania Salesmen Training Level 2 June 2007 BMW 3 Series sedan. Basic equipment. BMW Romania Salesmen Training Level 2 June 2007 BMW 3 Series sedan. Optional equipment. BMW Romania Salesmen Training Level 2 June 2007 3 Series sedan. Suspension. Front axle • Aluminum, stiffer than E87. • Improved straight on behavior. • Brake dive compensation. Rear axle • Light weight steel construction. • Very precise wheel guidance. • Low body noise. • Five link rear suspension. BMW Romania Salesmen Training Level 2 June 2007 3 Series sedan. Technical details. BMW Romania Salesmen Training Level 2 June 2007 3 Series sedan. Technical details. • Lightweight exhaust manifold – 0.8 kg less and only 2 mm wall thickness, smaller and lighter ceramic catalytic converters. • Magnesium-aluminum crankcase - world-first, brings a weight saving of 57 % over a grey cast-iron block, and of 24 % over an aluminum crankcase. • Lightweight camshafts - smoothed and polished, 600 g lighter than conventional camshafts. The results in a weight reduction of 1.2 kg for this engine. • Other lightweight design measures - magnesium cylinder head cover and aluminum screws. The VANOS control elements in the VALVETRONIC system, the adjuster sprocket and the chain tensioner are also made from lightweight aluminum. • Three-level resonance induction system -(previously only two levels). By adapting the air column in the inlet pipe to the engine’s speed, the cylinders can be filled more economically. More torque and dynamic performance, especially at low revs. • Electric water pump - the coolant supply does not depend on engine speed, but is matched to actual coolant requirements. Its low energy consumption of 200 W max. increases power and/or fuel economy. BMW Romania Salesmen Training Level 2 June 2007 Twin Turbo Petrol Unit. 335i. BMW Romania Salesmen Training Level 2 June 2007 BMW 3 Series sedan. Technical specifications. BMW 318i - 1995 cc capacity, 95 kW/ 129 hp, 180 Nm/3250 rpm, 0–100 km/h – 10.0 (11.0) sec Top speed – 208 (206) km/h, Fuel consumption – 7.3 (7.9)l BMW 320i - 1995 cc capacity, 110 kW/150 hp, 200 Nm/3600 rpm, 0–100 km/h – 9.0 (9.8) sec Top speed – 220 (215) km/h, Fuel consumption – 7.4 (7.9)l BMW 323i - 2497 cc capacity, 140 kW/190 hp, 230 Nm/3250 rpm, 0–100 km/h – 7.8 (8.7) sec Top speed – 233 (231) km/h, Fuel consumption – 8.4 (8.8)l BMW 325i - 2497 cc capacity, 160 kW/218 hp, 250 Nm/2750 rpm, 0–100 km/h – 7.0 (7.7) sec Top speed – 245 (242) km/h, Fuel consumption – 8.4 (8.8)l BMW 330i - 2996 cc capacity, 200 kW/272 hp, 315 Nm/2750 rpm, 0–100 km/h – 6.2 (6.5) sec Top speed (limited) - 250 km/h, Fuel consumption – 8.7 (9.0)l BMW 335i – 2979 cc capacity, 225 kW/306 hp, 400 Nm/1300 rpm, 0–100 km/h – 5.6 (5.8) sec Top speed (limited) - 250 km/h, Fuel consumption – 9.6 (9.6)l BMW Romania Salesmen Training Level 2 June 2007 BMW 3 Series sedan. Technical specifications. BMW 325xi - 2497 cc capacity, 160 kW/ 218 hp, 250 Nm/2750 rpm, 0–100 km/h – 7.5 (8.1) sec Top speed – 242 (236) km/h, Fuel consumption – 9.0 (9.4) l BMW 335xi - 2979 cc capacity, 225 kW/306 hp, 400 Nm/1300 rpm, 0–100 km/h – 5.5 (5.6) sec Top speed (limited) - 250 km/h, Fuel consumption – 10.2 (10.4) l BMW 320d - 1995 cc capacity, 120 kW/163 hp, 340 Nm/2000 rpm, 0–100 km/h – 8.3 (8.6) sec Top speed – 225 (220) km/h, Fuel consumption – 5.7 (6.7) l BMW 330d - 2993 cc capacity, 170 kW/231 hp, 500 Nm/1750 rpm, 0–100 km/h – 6.7 (6.8) sec Top speed (limited) - 250 km/h, Fuel consumption – 6.5(7.4) l BMW 330xd - 2993 cc capacity, 170 kW/231 hp, 500 Nm/1750 rpm, 0–100 km/h – 6.6 (6.7) sec Top speed – 242 (240) km/h, Fuel consumption – 7.2 (8.0) l BMW Romania Salesmen Training Level 2 June 2007 BMW 3 Series sedan. Workshop. BMW Romania Salesmen Training Level 2 June 2007 The BMW 3 Series Coupe. BMW Romania Salesmen Training Level 2 June 2007 BMW 3 Series Coupe. Performance, beauty and style. BMW Romania Salesmen Training Level 2 June 2007 BMW 3 Series Coupe. Proportions. • The typical BMW proportions. BMW Romania Salesmen Training Level 2 June 2007 Design. Heritage. BMW Romania Salesmen Training Level 2 June 2007 Design. Power. BMW Romania Salesmen Training Level 2 June 2007 Design. Smoothness. BMW Romania Salesmen Training Level 2 June 2007 BMW 3 Series Coupe. Features. • Low centre of gravity and 50:50 front-rear weight. • Active Steering. • 17 inch wheels (as standard). • DSC+ Dynamic Stability Control. • DTC Dynamic Traction Control. • High-performance braking system. • Intelligent adaptive all-wheel drive as optional equipment. • Best-in-segment body rigidity. • 5-star NCAP rating in Europe (expected). BMW Romania Salesmen Training Level 2 June 2007 BMW 3 Series Coupe. Features. • Electric seatbelt handover (standard). • Active Cruise Control. • Folding compartments in the doors. • iPod interface. • Hands-free Bluetooth telephone. • Professional Logic 7 HiFi System. • 1176 possible materials and color combinations. • Electric sunblind for the rear window. • New daytime running lights using the Corona rings. • Bi-Xenon headlights (standard). • Adaptive Headlights with new Cornering Light function. • High Beam Assistant. • Brake Force Display. • Runflat tyres. • Comfort Access System. BMW Romania Salesmen Training Level 2 June 2007 BMW 3 Series Coupe. Safety. • Body stiffness – now increased by 25 %. • The airbag system consists of a driver airbag and a front passenger airbag, side airbags located in the front seats and a curtain head airbag which covers the entire side window area. • new Turning Light function (only activated at speeds below 40 km/h). BMW Romania Salesmen Training Level 2 June 2007 3 Series Coupe. New automatic transition. Technology and function New torque converter Operates largely with closed converter lockup clutch More effective hydraulics. Much more high-performance control software. 40% faster reaction time. Actual shift time is halved. Optional selection of driving positions by means of paddles on steering wheel. Optimised driving position selection and more direct engine connection. Customer benefits - selling points Spontaneous response Direct implementation of the driver’s desire to accelerate. Reduction of fuel consumption. BMW Romania Salesmen Training Level 2 June 2007 BMW 3 Series Coupe. Specs. The new six-cylinder in-line petrol engine with High Precision Injection and Twin Turbo • Twin Turbo Concept instead of one large turbocharger, compression is shared between two small chargers, each of them supplying three cylinders. • Significant boost pressure even at very low revs. • No Turbo lag. • Increases the power output by another 15%, the maximum torque by around 30%. • 225 Kw/306 hp, maximum torque 400 Nm across a range from 1300 to 5000 rpm. BMW Romania Salesmen Training Level 2 June 2007 BMW 3 Series Coupe. Petrol range. BMW 320i - 1995 cc capacity, 115 kW/ 170 hp, 200 Nm/3600 rpm, 0–100 km/h – 8.9 (9.7) sec Top speed – 220 (218) km/h, Fuel consumption – 7.8 (8.0)l BMW 323i - 2497 cc capacity, 140 kW/190 hp, 230 Nm/3500 rpm, 0–100 km/h – 7.7 (8.6) sec Top speed – 235 (233) km/h, Fuel consumption – 8.4 (9.0)l BMW 325i - 2497 cc capacity, 160 kW/218 hp, 250 Nm/2750 rpm, 0–100 km/h – 6.9 (7.6) sec Top speed – 247 (245) km/h, Fuel consumption – 8.4 (9.0)l BMW 330i - 2996 cc capacity, 200 kW/272 hp, 315 Nm/2750 rpm, 0–100 km/h – 6.1 (6.4) sec Top speed (limited) - 250 km/h, Fuel consumption – 8.8 (9.0)l BMW 335i - 2979 cc capacity, 225 kW/306 hp, 400 Nm/1300 rpm, 0–100 km/h – 5.5 (5.7) sec Top speed (limited) - 250 km/h, Fuel consumption – 9.5 (9.5)l BMW Romania Salesmen Training Level 2 June 2007 BMW 3 Series Coupe. Diesel range. BMW 320d - 1995 cc capacity, 130 kW/ 177 hp, 350 Nm/2000 rpm, 0–100 km/h – 7.8 (7.9) sec Top speed – 232 (230) km/h, Fuel consumption – 5.5 (6.0)l BMW 325d - 2993 cc capacity, 145 kW/197 hp, 400 Nm/1300 rpm, 0–100 km/h – 7.3 (7.5) sec Top speed – 238 (236) km/h, Fuel consumption – 6.4 (6.9)l BMW 330d - 2993 cc capacity, 170 kW/231 hp, 500 Nm/1750 rpm, 0–100 km/h – 6.6 (6.7) sec Top speed (limited) - 250 km/h, Fuel consumption – 6.5 (7.4)l BMW 335d - 2993 cc capacity, 210 kW/286 hp, 580 Nm/1750 rpm, 0–100 km/h – 6.1 sec Top speed (limited) - 250 km/h, Fuel consumption – 7.5 l BMW Romania Salesmen Training Level 2 June 2007 BMW 3 Series Coupe. xDrive range. BMW 325xi - 2497 cc capacity, 160 kW/ 218 bhp, 250 Nm/2750 rpm, 0–100 km/h – 7.4 (8.0) sec Top speed – 244 (238) km/h, Fuel consumption – 9.2 (9.9)l BMW 330xi - 2996 cc capacity, 200 kW/272 bhp, 315 Nm/2750 rpm, 0–100 km/h - 6.2 (6.7) sec Top speed (limited) - 250 km/h, Fuel consumption – 9.6 (10.1)l BMW 330xd - 2993 cc capacity, 170 kW/231 bhp, 500 Nm/1750 rpm, 0–100 km/h – 6.5 (6.6) sec Top speed – 242 (240) km/h, Fuel consumption – 7.2 (8.0)l BMW Romania Salesmen Training Level 2 June 2007 BMW 3 Series Convertible. BMW Romania Salesmen Training Level 2 June 2007 BMW 3 Series Convertible. Design. Design features Horizontal shoulder line. Builds on the classic features of a BMW 3 Series Convertible. Flat rear end. Seating position shifted backwards. BMW Romania Salesmen Training Level 2 June 2007 BMW 3 Series Convertible. Competitors silhouette. Typical competitor silhouette. Silhouette of the BMW 3 Series convertible. BMW Romania Salesmen Training Level 2 June 2007 BMW 3 Series Convertible. Design. Design features Visualisation of the characteristic BMW dynamism: longitudinally mounted, in-line 6cylinder engine, rear-wheel drive. Long engine compartment lid, long wheelbase, greenhouse set back, short front overhang. Flat transmission from engine compartment lid to elegantly tilted A column. Slim roof line which meets the luggage compartment lid at an obtuse angle. Retractable hard top forms a silhouette in the tradition of the BMW 3 Series fabric roof. BMW Romania Salesmen Training Level 2 June 2007 BMW 3 Series Convertible. Retractable hard top. Technology and function Lightweight construction steel sheet Designed for top speeds up to 270 km/h.. BMW Romania Salesmen Training Level 2 June 2007 BMW 3 Series Convertible. Retractable hard top. Technology and function Solid kinematics. Opening in 22 seconds, closing in 23 seconds. Comfort load/unload function. Remote control to operate all roof functions, as standard Low folding height for opening and closing. BMW Romania Salesmen Training Level 2 June 2007 BMW 3 Series Convertible. Retractable hard top. Technology and function Roof strips in body colour – as standard. Dark interior lining with full trim, effect of a coupé. Rear window and side windows significantly larger than in E46. - Rear window approx. 38 %. - Side windows approx. 30%. Specific drainage of rain water (water management) – up to 1.5 litres. Soft Close automatic system for luggage compartment lid. BMW Romania Salesmen Training Level 2 June 2007 BMW 3 Series Convertible. Retractable hard top. Customer benefits and selling points Much improved all-round visibility as compared to soft top. Further improved acoustic comfort – at the level of the coupé. Increased protection from theft/vandalism. BMW Romania Salesmen Training Level 2 June 2007 BMW 3 Series Convertible. Retractable hard top. Customer benefits and selling points Convertible feeling with all-year-round suitability. BMW Romania Salesmen Training Level 2 June 2007 BMW 3 Series Convertible. Rear view. Design features When open in particular, the breadth of the rear comes into its own Wide, powerful rear. Emphasis of power and elegance. Dark interior trim of the A column makes the vehicle seem flatter. Flat shoulder line flows around the rear and highlights the vehicle’s breadth. BMW Romania Salesmen Training Level 2 June 2007 BMW 3 Series Convertible. Details. Design features Roof strips: functional elements of the roof mechanism are covered by the roof strips. Hofmeister kink. Hofmeister kink even recognisable in the contours of the windows when the roof is open. BMW Romania Salesmen Training Level 2 June 2007 BMW 3 Series Convertible. Dimensions vs E46C. BMW Romania Salesmen Training Level 2 June 2007 BMW 3 Series Convertible. Interior. Design features The primary control and display are is tilted towards the driver. An arc is drawn to the front passenger. Climate comfort area and entertainment elements are within easy reach of front passenger. Ambience of controlled dynamism and lightness. Customer benefits and selling points Driver orientation. Front passenger is included. BMW Romania Salesmen Training Level 2 June 2007 BMW 3 Series Convertible. Interior. Technology and function Comfort entry function. Comfortable space offer at rear. - Elbow space + 12 cm. - Shoulder space + 8 cm. Shaped seats for good holding Cupholder rear (option) Rear air vent in conjunction with 2-zone automatic air conditioning (option) Storage compartment at rear. Customer benefits and selling points Cupholder rear (option). High degree of comfort for rear passengers over longer distances. Individual climate comfort and usual storage facilities. BMW Romania Salesmen Training Level 2 June 2007 BMW 3 Series Convertible. Luggage compartment. Technology and function 350 litres with closed top + 50 litres as compared to E46. 210 litres with open top - 50 as compared to E46. Customer benefits and selling points High degree of everyday suitability of the luggage compartment volume is retained,in particular in combination with the large through-load opening (see next chart). Golf bags Cases Drinks crates open 1x 44“ 1x 46“ through-load Large Samsonite 1 crate of plastic bottles (9 x 1.0l ) closed 2 x 46“ across Large and medium Samsonite 2 crates BMW Romania Salesmen Training Level 2 June 2007 BMW 3 Series Convertible. Luggage compartment. Technology and function Foldable rear seat as standard. Large through-load opening - 40 cm – unique among competition. Customer benefits and selling points Variable use of luggage compartment, incorporating rear seat when vehicle is closed or open. Example: when rear seat is folded down and top is open, two golf bags can be transported. Luggage compartment cover can be shifted when roof is closed. BMW Romania Salesmen Training Level 2 June 2007 BMW 3 Series Convertible. Load and Unload. BMW Romania Salesmen Training Level 2 June 2007 BMW 3 Series Convertible. Load and Unload. BMW Romania Salesmen Training Level 2 June 2007 BMW 3 Series Convertible. Load and Unload. BMW Romania Salesmen Training Level 2 June 2007 BMW 3 Series Convertible. Load and Unload. BMW Romania Salesmen Training Level 2 June 2007 BMW 3 Series Convertible. Load and Unload. Technology and function Roof package is extended out of the luggage compartment (duration: 10 seconds). Maximum load opening is now free Customer benefits and selling points Facilitates access to luggage compartment when roof is open. BMW Romania Salesmen Training Level 2 June 2007 3 Series Convertible. Chassis. Technology and function Most state-of-the-art chassis in its class: Double joint trailing link axle with suspension struts at front. Five-link rear axle. Special damper settings adapted for convertible. Customer benefits - selling points Agility, dynamic performance and safety – at top level. BMW Romania Salesmen Training Level 2 June 2007 3 Series Convertible. Safety. Dynamic deformation zones in front section. The support member in the front wall is made of a new type of multiphase steel which is particularly rigid. Longitudinal member profiles with reinforcements in vehicle floor. In the event of a side impact, forces are diverted to the other side of the vehicle. Solid design of luggage compartment floor, rear trim and rear side walls minimise effects of impact. Reinforced A column as roll-over protection. High torsional stiffness of body – best figure ever achieved in a BMW Convertible. Weight only 210 kg above BMW Coupé – BMW Romania Salesmen Training Level 2 June 2007 3 Series Convertible. Safety. Technology and function. Roll-over protection integrated in rear headrests. Extend instantly if there is a risk of roll-over Roll-over sensors permanently identify vertical and horizontal movements of vehicle and activate roll-over protection if required. Newly developed head-thorax airbags protect side chest/head area. Seat-integrated belt system for perfect holding and safety in every sitting position. With belt tensioner and belt force limiter. Customer benefits - selling points Safety at comparable level to coupé and sedan. BMW Romania Salesmen Training Level 2 June 2007 3 Series Convertible. Sun reflective leather (option). Technology and function Special pigments integrated in leather. These pigments reflect long-wave light from 720 nanometres – the majority of incoming sunlight. Effect: in particular seats with dark leather heat up by up to 200 less. Does not affect touch quality of leather. Customer benefits - selling points Leather heats up significantly less in sunlight. BMW Romania Salesmen Training Level 2 June 2007 3 Series Convertible. Light Package (optional). Reading lights, front Illuminated vanity mirror Lighting strips in side trim elements Top: Front light in door handle. Bottom: Footwell lighting at rear. Illuminated exit Footwell lighting in cockpit Two sources of light in luggage compartment BMW Romania Salesmen Training Level 2 June 2007 BMW 3 Series Convertible. Range. BMW 320i BMW 325i BMW 330i BMW 335i BMW 330d BMW Romania Salesmen Training Level 2 June 2007 BMW 3 Series. Overview and comments. BMW Romania Salesmen Training Level 2 June 2007 That’s it. .. for today. ...
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This note was uploaded on 04/02/2012 for the course ROMANIAN 101 taught by Professor None during the Spring '12 term at Clover Park Technical College.

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