Level 2 Day 4 - BMW Romania Salesmen Training Level 2 June...

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Unformatted text preview: BMW Romania Salesmen Training Level 2 June 2007 BMW Group Salesmen Training. Level 2. BMW Romania Salesmen Training Level 2 June 2007 Training Program. Day 4. BMW X3 LCI. 09.00 – 10.00 – Test for the previous days. 10.00 – 10.15 – Coffee break. 10.15 – 10.45 - BMW X3 design and changes in the LCI. 10.45 – 11.15 – BMW X3 features. 11.15 – 11.30 – Coffee break. 11.30 – 12.00 - Basic equipment, options and wheels. 12.00 – 12.15 – BMW X3 Specifications 12.15 – 13.00 – Lunch. 13.00 – 13.45 – Workshop with BMW X3. 13.45 – 14.45 – Test on the entire training. 14.45 – 15.00 – Coffee break. 15.00 – 15.30 – Overview of Day 2 and Day 3. 15.30 – 16.00 – Comments, questions and requests. BMW Romania Salesmen Training Level 2 June 2007 BMW Training. Product Training. BMW Romania Salesmen Training Level 2 June 2007 SAV. BMW X3 segment. BMW Romania Salesmen Training Level 2 June 2007 SAV. BMW X3 segment. SAV = Sport Activity Vehicle SUV = Sport Utility Vehicle BMW Romania Salesmen Training Level 2 June 2007 SAV. BMW X3 segment. MB MLK Audi Q5 Volvo XC50 LR Freelander Acura RDX BMW X3 BMW Romania 1 Approx. 70-80% of X3 customers in Europe (60% in US) are expected to come from the car market. 2 SAV. Approx. 20-30% of X3 customers in Europe and US will replace their current competitive SUV’s. BMW X3 segment. Premium Car Market 1 • Sedan • Hatch • Estate • Coupe • MPV • Cabrio Base Salesmen Training Level 2 June 2007 • Land Rover Freelander • • • • • Toyota RAV Jeep Liberty Nissan X-Trail Honda CRV etc. KKL Compact SUV 2 • • • • • • Lexus RX300 MB ML Acura MDK Volvo XC90 VW Touareg etc. • • • • • Jeep Cherokee Nissan Pathfinder Ford Explorer Chevy Blazar etc. MKL Midsize SUV BMW Romania Salesmen Training Level 2 June 2007 SAV. BMW X3 segment. Car Market Purchase reasons • Modern image of an SAV • Versatility (use for any reason) • Driving dynamics (any road) • Active safety (any time) • BMW brand & substance BMW Romania Salesmen Training Level 2 June 2007 SAV. BMW X3 segment. KKL Compact SUV Purchase reasons • BMW brand/ substance • Premium substance • SAV driving dynamics • Accessibility Source: BMW Group, VZ-11 BMW Romania Salesmen Training Level 2 June 2007 SAV. BMW X3 segment. MKL Midsize SUV Purchase reasons • SAV driving dynamics • Accessibility • SAV driving dynamics • Outstanding agility • Practical size of the car • Modern/ youthful styling • Understatement • BMW brand/ substance Source: BMW Group, VZ-11 BMW Romania Salesmen Training Level 2 June 2007 BMW X3 Customers. Europe. What customers like What customers dislike + Well packaged SUV with passenger-car-attributes - Higher price position + Perception as “small SUV” meets European understatement + No premium competitors seen in this segment + Spacious interior and boot compared to compact exterior + Passenger-car like handling + Superior road-holding and handling + Dynamic exterior - Quality impression of bumpers and interior materials - Price/ value relation BMW Romania Salesmen Training Level 2 June 2007 The X3 LCI. BMW Romania Salesmen Training Level 2 June 2007 BMW X3 LCI. Design. • Young and self-confident. • Sporty and elegant. • Individual look. • Dynamic. • Pleasant to drive. BMW Romania Salesmen Training Level 2 June 2007 BMW X3 LCI. Design. • Long, contoured bonnet. • Powerful designed wheel arches. • Typical BMW proportion even in SAV. • A striking front. BMW Romania Salesmen Training Level 2 June 2007 BMW X3 LCI. Design. • Purist and modern tail. • Dynamic profile. • Sloping roofline. • Panoramic roof. BMW Romania Salesmen Training Level 2 June 2007 BMW X3 LCI. Interior. • Modern, but premium design. • Blend of elegance and spottiness. • Extremely clear cockpit layout. • Practical storage compartments and pockets. • Individual equipment options. BMW Romania Salesmen Training Level 2 June 2007 BMW X3 LCI. Interior. • Plenty of legroom. • Luggage compartment of 480 – 1560 liters. • Extremely clear cockpit layout. • Practical storage compartments and pockets. • Individual equipment options. • 60/40 foldable seats. • 1.85 m under boot tailgate. BMW Romania Salesmen Training Level 2 June 2007 Changes. Front. • Larger air inlet. • Larger BMW kidney grille. • Redesigned front bumpers in body color. • Parking lights with angel eyes. • White indicators as standard and integrated washing system. BMW Romania Salesmen Training Level 2 June 2007 Changes. Rear. • Redesigned rear apron and bumpers in body color. • LED light rods for the first time. • New interior layout of the L-shaped taillights. • New light reflectors (two corners of the car). BMW Romania Salesmen Training Level 2 June 2007 Changes. Side. BMW Romania Salesmen Training Level 2 June 2007 Changes. Interior. • New standard steering wheel. • New upholstery fabrics and leather textures material for the cockpit. • Galvanized metal trim on air vents. • New door compartments. • New high quality materials for seats and door trims. BMW Romania Salesmen Training Level 2 June 2007 BMW X3 LCI. Changes. Upgrade of exterior and interior design (cont.) • 4 new colours - Karmesin red (uni) - Platinum bronze (met.) - Monaco blue (met.) - Montego blue (met.) • 3 new wheels - 204 Star spoke 235/55 R17 - 205 Double spoke 235/50 R18 - 206 V-spoke 235/50 255/ R18 BMW Romania Salesmen Training Level 2 June 2007 BMW X3 LCI. Changes. Upgrade of exterior and interior design (cont.) • New door pockets • New trims - Finely brushed aluminium lengthwise - Fine-wood trim poplar grain grey - Fine-wood trim poplar grain light - Fine wood trim ash tree grain • New upholstery - Fabric, Twill - Leather Nevada with new colour Tobacco • All material and leather trims also used on the door coverings and the centre console BMW Romania Salesmen Training Level 2 June 2007 Technology. xDrive. BMW Romania Salesmen Training Level 2 June 2007 Technology. xDrive. Typical 4WD xDrive BMW Romania Salesmen Training Level 2 June 2007 Technology. The xDrive movie. BMW Romania Salesmen Training Level 2 June 2007 BMW X3 LCI. Features. BMW Romania Salesmen Training Level 2 June 2007 BMW X3 LCI. Suspension. • Driving characteristics of a saloon. BMW Romania Salesmen Training Level 2 June 2007 BMW X3 LCI. Features. • DSC with extended features as standard. BMW Romania Salesmen Training Level 2 June 2007 X3. More DSC features. • Hill Descent Control (HDC). • Trailer Stability Control (TSC). BMW Romania Salesmen Training Level 2 June 2007 BMW X3 LCI. Turning lights. New turning light for enhanced visibility. • People and objects are seen faster and more clearly when entering a side street. • Speeds up to 40 km/h. • When reversing: as soon as reverse is engaged, both turning lights are activated. BMW Romania Salesmen Training Level 2 June 2007 BMW X3 LCI. M sport package. BMW Romania Salesmen Training Level 2 June 2007 BMW X3 LCI. New features. • New standard steering wheel. • New sports steering wheel. • Interior mirror with digital compass. • Seat heating for rear seats. BMW Romania Salesmen Training Level 2 June 2007 BMW X3 LCI. Basic Equipment, Options and Wheels. BMW Romania Salesmen Training Level 2 June 2007 X3. Engines. • Powerful, but economical engine range. • High tech engines. • VTG. • X3 LCI 3.0sd with 286 hp. • X3 LCI 3.0si engine weights only 161kg. • 1.5kg less from the aluminum screws. BMW Romania Salesmen Training Level 2 June 2007 Engines. Specs. BMW X3 2.0d - 1995 cc capacity, 110 kW/ 150 hp, 330 Nm/2000 rpm, 0–100 km/h – 10.2 sec Top speed - 198 km/h, Fuel consumption – 7.2 BMW X3 2.0i - 1995 cc capacity, 110 kW/ 150 hp, 200 Nm/3750 rpm, 0–100 km/h – 11.5 sec Top speed - 198 km/h, Fuel consumption – 9.3 BMW X3 2.5si - 2497 cc capacity, 160 kW/ 218 hp, 250 Nm/2750 rpm, 0–100 km/h – 8.5 (8.9) sec Top speed - 210 km/h, Fuel consumption – 9.9 (10.1) BMW X3 3.0si - 2996 cc capacity, 200 kW/ 272 hp, 315 Nm/2750 rpm, 0–100 km/h – 7.2 (7.5) sec Top speed - 210 km/h, Fuel consumption – 10.1(10.3) BMW X3 3.0d - 2993 cc capacity, 160 kW/ 218 hp, 500 Nm/1750 rpm, 0–100 km/h – 7.4 (7.7) sec Top speed - 210 km/h, Fuel consumption – 7.9 (8.6) BMW X3 3.0sd - 2993 cc capacity, 210 kW/ 286 hp, 580 Nm/1750 rpm, 0–100 km/h – 6.6 sec Top speed - 240 km/h, Fuel consumption – 8.7 BMW Romania Salesmen Training Level 2 June 2007 BMW X3. Competitors. ??? BMW Romania Salesmen Training Level 2 June 2007 Product Training. Part 1. Comments, questions and requests? BMW Romania Salesmen Training Level 2 June 2007 That’s it. The End of Part 1. ...
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This note was uploaded on 04/02/2012 for the course ROMANIAN 101 taught by Professor None during the Spring '12 term at Clover Park Technical College.

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