White Paper (Nick) - established a firm base of fans on...

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Marketing Your Business Using Social Media http://www.wizmarketings.com/social-media-marketing/ By Nicholas Handville March 27, 2012 What is Social Media Marketing (SMM)? Social media marketing “is a form of internet marketing which seeks to achieve branding and marketing communication goals through the participation in various social media networks” (Pilgrim). SMM has many advantages that will help your company grow. It increases brand awareness when your potential customers visit your page. When visiting your page the customer can see all of the information about the company that you want to be available to them. The customer can then create a positive brand association with your products and services that your business provides.
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Facebook and Social Media Marketing With over three hundred million users on Facebook you will have a broader reach on potential customers. More potential customers equals more potential sales! Once you have
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Unformatted text preview: established a firm base of fans on your social media page you will be able to see how your customers behave. Understanding customer behavior is an easy way to better identify who your target market is. http://www.whistlestop.org/classes/facebook-computer-class/ As the owner of your Facebook page you should update your customers frequently. No one wants to go onto a business’s page to see what they were doing two months ago. Update your statuses daily! Customers are more likely to stay on your page for a longer period of time if they see more post. This shows the customer that you are working for them. Also post pictures and videos of what you are currently working on/ specialize in to capture the potential customers eyes. Staggering statistics With 43% of all online consumers now being social media fans or followers, now is the time to begin using SMM. http://www.techinasia.com/7-benefits-of-social-media-marketing-revealed/...
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This note was uploaded on 04/03/2012 for the course ENG 317 taught by Professor Alexlee during the Spring '12 term at University of Maine Orono .

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White Paper (Nick) - established a firm base of fans on...

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