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Unformatted text preview: Name: __________________________________
MGMT-451 Time: ____________ Five BusinessLevel Strategies Which strategy was selected?
_________________________________ Why do you believe so?
____________________ …. Figure 4.1 Value Chain Activities
Each activity should
be examined relative
firms rate each
activity as superior,
equivalent, or inferior
From this analysis
be made. Human Resource Management
Procurement Service Marketing and Sales Outbound Logistics Operations Inbound Logistics Primary Activities Firm Infrastructure Name: __________________________________
MGMT-451 Time: ____________
Firm Infrast ructure Human Resource Management Technological Development Procurement Se rvic e Ma rke t ing a nd Sa le s Op e ra t io n s Out bo un d Lo g is t ic s In bo und Lo g is t ic s Primary Act ivit ies Value Chain Category Value Chain
Observed Activity* Rating
(S, E, I) Recommendation Primary
Marketing and Sales
Human Resource * Observed activity may include
capability, approach, etc.
** Rate activity superior, equivalent, or
inferior relative to competitors Note: Other columns may be added as needed for case analysis.
The “recommendation” column is not required for homework 4.
S, E, I = superior, equivalent, or inferior 3 ...
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This note was uploaded on 04/04/2012 for the course MGMT 451 taught by Professor Staff during the Spring '08 term at Purdue University.
- Spring '08