Management+140+Lecture+1+2012 (2)

Management+140+Lecture+1+2012 (2) - Management 140...

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Graduate School of Management, UC Davis Management 140 Marketing for the Technology-based Enterprise Doug Findlay Keith Weissglass Winter Quarter January 2012
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Graduate School of Management, UC Davis IMPORTANT NOTE ONLY STUDENTS THAT HAVE BEEN ACCEPTED INTO THE TECH MINOR PROGRAM ARE PERMITTED TO BE IN THIS COURSE
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Graduate School of Management, UC Davis Today’s Agenda Intro / Course Overview 6:10 – 7:35 Marketing Overview Break 7:35 – 7:45 Marketing Research 7:45 – 8:15 Form Groups for Final Project 8:15 – 8:30 Photos 8:30 - Finish Turn in Your Group Roster Before You Leave
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Graduate School of Management, UC Davis Doug Findlay - Bio Background / Experience Hewlett Packard Corporation: 4 years Product Marketing Manager – HP TippingPoint network security solutions Solutions Manager – HP networking products Strategic Business Consulting: 3 years Go To Market New market development Operational efficiency Intel Corporation: 11 years Director of Marketing – Emerging Markets Platform Group Channel Marketing Mgr – Intel Channel Dealer Program Product Mgr – OverDrive Processor Quest Media (Computer / Network Reseller): 5 years Marketing Manager / Sales Manager Manufacturing: 5 years Industrial products / Sales, Operations and Manufacturing management Education MBA, Marketing, UC Davis Graduate School of Management (1996) BS, Business Administration, CSUS Interests Mountain Biking, Golf, Travel, Teaching
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Graduate School of Management, UC Davis Keith Weissglass - TA
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Graduate School of Management, UC Davis Who Are You? Electrical Engineering Computer Science Mechanical Engineering BIO Engineering Health Sciences Other? Seniors Juniors Married Single Currently Employed International Students Domestic Students Out of State In State Live on campus Live off campus Prepare more than ½ the meals you eat? Buy prepared food for more than ½ of the meals you eat?
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Graduate School of Management, UC Davis Date Key Topics Required Reading Assignments Due Jan 9 - Course Overview - Marketing Overview - Research Overview -Case: Note on Market Research -Case: Note on Market Strategy - Winer: Read Ch 2 & 3 / Review PPT Notes - Consulting Teams Selected - Class Photos Jan 16 - Holiday Jan 23 - Consumer Behavior - Market Segmentation - Target Audience - Case: Segmentation, Target Market Selection - In Class Video: Not By Jeans Alone - Winer: Ch 4 - In Class Assignment - Research Session (Jan 27) Jan 30 - Competition / Differentiation - Customer Acquisition - Case: Top Box – Rediscovering Customer Satisfaction - Winer: Ch 5,6 & 14 / Review PPT Notes - Team Proposals Due - In Class Assignment - Research Session (Feb 3) Feb 6 - Product / Customer Positioning - Channels of Distribution - Case: IKEA Invades America - In Class Video: The Persuaders - Winer: Ch 12 & 13 / PPT Notes - In Class Assignment - Research Session (Feb 10) Feb 13 - Promotions - Digital Marketing - Case: The Three Faces Of Consumer Promotions - Case: BMW Films - Winer: Winer Ch 11
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Management+140+Lecture+1+2012 (2) - Management 140...

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