Management+140+Lecture+2+2012

Management+140+Lecture+2+2012 - Management 140: Consumer...

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Graduate School of Management, UC Davis Management 140: Consumer Behavior Segmentation Target Market January 23, 2011 Doug Findlay Winter Quarter 2012 Lecture 2
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Graduate School of Management, UC Davis Today’s Agenda Housekeeping 20 minutes Marketing Team Update – Marketing Plan Overview Research Assignment Overview – April 11 Homework Assignment Market Segmentation 60 minutes Consumer Behavior – Segmentation Target Market BREAK 10 Minutes Segmentation / Positioning Exercise 60 Minutes – Not By Jeans Alone In class assignment / discussion Summary 10 Minutes
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Graduate School of Management, UC Davis Date Key Topics Required Reading Assignments Due Jan 9 - Course Overview - Marketing Overview - Research Overview -Case: Note on Market Research -Case: Note on Market Strategy - Winer: Read Ch 2 & 3 / Review PPT Notes - Consulting Teams Selected - Class Photos Jan 16 - Holiday Jan 23 - Consumer Behavior - Market Segmentation - Target Audience - Case: Segmentation, Target Market Selection - In Class Video: Not By Jeans Alone - Winer: Ch 4 - In Class Assignment - Research Session (Jan 27) Jan 30 - Competition / Differentiation - Customer Acquisition - Case: Top Box – Rediscovering Customer Satisfaction - Winer: Ch 5,6 & 14 / Review PPT Notes - Team Proposals Due - In Class Assignment - Research Session (Feb 3) Feb 6 - Product / Customer Positioning - Channels of Distribution - Case: IKEA Invades America - In Class Video: The Persuaders - Winer: Ch 12 & 13 / PPT Notes - In Class Assignment - Research Session (Feb 10) Feb 13 - Promotions - Digital Marketing - Case: The Three Faces Of Consumer Promotions - Case: BMW Films - Winer: Winer Ch 11 -Research Project Due -Marketing Project (Feb 17) Feb 20 - Holiday Feb 27 - Mid Term - Marketing Project (Mar 2) Mar 5 - Branding - Product Marketing - Price -Case: How Snapple Got Its Juice Back - Winer Ch 7, 8 & 9 - In Class Assignment - Marketing Project (Mar 9) Mar 12 - Marketing Plan Presentations - Team Presentations Mar 19 - Marketing Plan Presentations - Team Presentations - Final Project Due / Evals Mar 22 Final Exam Mgmt 140 Course Syllabus: Updated January 9, 2012
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Group Number Group Member Name Count Group Number Group Member Name Count 1 Erik Babb 1 6 Eddi Mariscal 1 Samantha Leung 2 Omar Mohammed 2 Tony Tang 3 Kristin Bourne 3 Justin Nuckles 4 Anugeet Aujla 4 Will Nicolay 5 2 Daniel Kim 1 Lynn Kwan 6 Felicia Lau 2 Karthikram Rajadurai 3 7 Tyler Anderson 1 Kunal Patel 4 Sara Gray 2 Sunil Sundaresan 5 Brandon Shing 3 Norman Vuong 4 3 Phounsouk Phavongxai 1 Jonathan Shu 5 Heidi Kyaw 2 Sovanna Pin 3 8 Matthew Yuen 1 Uyen Le 4 Laura Huang 2 Haley Zhao 5 Nicole Ann Le 3 Carlos Reyes 4 4 Courtney Chason 1 Jonathan Oakden 5 Anissa Liu 2 Theodore Tsang 6 Zhuoyao Cheng 3 Aksar Gopal 4 9 Rachel Gutmann 1 Clarence Ho 5 Brian Dincau 2 Shun Yu 6 Faranak Razavi 3 Asha Miles 4 5 Hasan Ghadialy 1 Jeremy Mattas 5 Michael Norton 2 Meenal Tambe 3 Anthony Bickett 4 Kimberly Song 5 Mgmt 140 Project Teams
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Management+140+Lecture+2+2012 - Management 140: Consumer...

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