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Unformatted text preview: may show homosexuality and may imply sex. In an ethnocentric view which favors Brazilian culture, since North Americans don't engage in physical contact to show their affection their culture would be seen as cold, distant and impersonal by the Brazilians. Since in this culture affection does not necessarily imply sex, they would not understand the possibility that Americans see this kind of affection as extreme and as an implicator of sex. A cultural relativist view would argue that both cultures deserve the same amount of respect and different cultures should not be judged according to according to other cultures own values. This view would approve the moral and ethical values of both of the cultures, supporting physical contact as a way of showing affection for Brazilians and being distant with more personal space, not engaging in touching or kissing to show affection for North Americans....
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- Spring '09