Assignment-marketing - MARKETING MANAGEMENT MARKETING index...

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MARKETING MANAGEMENT HOME BASED MARKETING index Title Page KEY POINTS 1.0 INTRODUCTION 1.1 i. CASE STUDY 2.0 ANALYSIS 2.1 i. Market Summary 2.2 ii. Market Demographics 2.3 iii. MISSION 2.4 iv. SWOT Analysis 2.5 v. BUSINESS OBJECTIVES 2.6 vi. BUSINESS STRATEGY 2.7 vii. MACRO Analysis of Target Market 3.0 Executive Summary REFERENCES i. MARKET Summary 1. Market Demographics 2. Market Needs 3. Market Trends 4. Market Growth
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MARKETING MANAGEMENT HOME BASED MARKETING KEY POINTS ANALYSIS SWOT Mission Goal and Selected Strategy PLANES Business plan Sales and marketing plan Strategic planning DEVELOPPMENT Product development Tools development IMPROVEMENT Costs saving Profit enhancement Revenue improvement RESOURCES ALLOCATING Suppliers “Equipments and raw materials” Note: When I say Market, I mean Market places like SUPER-MARKETS or MINI-MARKETS O PIZZA is like Roundtable which pointes to daily meetings between teamwork in work
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MARKETING MANAGEMENT HOME BASED MARKETING INTRODUCTION CASE STUDY Graduating from the college of home- economics , the 26 years old lady , Mona, has been jobless. Now after developing skills in web-sites development she plans to be home- based Pizza provider . She capitalizes on her knowledge and expertise she gained, as well as the likely opportunities in 6 th of October community where she lives. She has solicited you, being a friend of her, to prepare the preliminary marketing plan . Analysis I. Market Summary O PIZZA possesses good information about the 6 th October City market and knows a lot about the common attributes of its targeted customers.
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MARKETING MANAGEMENT HOME BASED MARKETING This information will be leveraged to better understand who is served, what their specific needs are, and how O PIZZA can better communicate with them. Target Markets Employees in offices Workers in local projects Singles in homes and foreign students II. Market Demographics The profile for the typical O PIZZA customer consists of the following geographic, demographic, and behavior factors: Geographic O PIZZA has a set geographic target area, which can serve only local customers. The total population is 2 million. The targeted population is (???) thousand users in District VII. Demographics The seventh district is in the city center and the presence of universities, institutes and companies 1 . So the expected customers will be employees, students and singles who came to the city to work in projects and growing companies or study on its university from different nationalities. The expected majority will be adult people over 17 years old with median personal income 18,000~20,000 L.E. Behavior Factors
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Assignment-marketing - MARKETING MANAGEMENT MARKETING index...

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