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Marketing Plan Outlines - Mission?WhatisMona'smission...

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Mission What is Mona's mission ? Business Objectives What are Mona's BOs ? Typical marketing objective categories : Introduce new products Extend or regain market for existing product Enter new territories for the company Boost sales in a particular product, market or price range. Where will this business   come from? Be specific . Cross-sell (or bundle) one product with another Enter into long-term contracts with desirable clients Raise prices without cutting into sales figures Refine a product Enhance manufacturing/product delivery Business Strategy What is Mona's BS ? Market Situation Should contain best and most clear-headed description of the current state of the marketplace   (this is no place for hunches .( What are your products/services or product/service lines ? What is the dollar size of your markets ? What is your sales and distribution setup ? What geographic area do you sell to ? Describe your audience in terms of population, demographics, income levels and so   on . What competitors exist in this marketplace ? Historically, how well have your products sold ? SWOT Analysis Macro-environment-External Analysis Variable Opportunities Threats What to DO Demographic High Cultural & Socia Medium
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Political Low Economic Technological Market Legal Micro-environment-Internal Analysis Variable Strengths Weaknesses What to DO Suppliers High Bank Medium Channels of distribution Low Competitors End user neededs /Wants Performance Management and Staff Infrastructure and Delivery Marketing Strategy Any business is to deliver customer value at a profit - Segmenting markets , - Targeting specific customers - Working to effectively position - Offering among the competition Because of cost and time limitation we will depend on heuristics for Market in terms of size, structure, growth prospects, trends and sales potential . Target Market Profile 1 . Geographics The location, size of the area,density, and climate zone of your customers . 2 . Demographics The age, gender, income, family composition and size, occupation, and education of your customers . 3 . Psychographics The general personality, behavior,life-style, rate of use, repetition of need, benefits sought, and loyalty   characteristics of your customers . 4 . Behaviors The needs they seek to fulfill, the level of knowledge, information sources, attitude, use or response to a   product of your customers To develop an effective plan based on your customers' needs and nature, you should be able to answer   these questions : Who are they ?
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