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Unformatted text preview: Introduction Home based service and industry has the same concept of marketing like any other industry, as the core ideas and tactics have the same main goals. The goals are concluded in how to let your product to reach the customer , satisfy his need, convince him with the product's value , and get the required price. Meanwhile wins his loyalty to the product which makes him to repeat ordering it . Of course we will analyze the market ,to see our strong points ,our weakness we will try to maximize the use of our strong points meanwhile will try to improve our weak points, Also we will get advantages of the opportunities and try to mitigate the risks of the business threats . We segmented our market in the area we used the dwelling clusters to indicate the bracket classes we also used the house keepers laundry shops hair dressers , and pharmacies to get data about the martial statues ,That in addition to the neighborhood relations . We also surveyed the business communities and the factories in 6 th of October Industrial area to the volume of their population, their behaviors, the time of their attendance and their launch ours That lead us to segmentation. We segmented population by two ways the standard of living classes( A and A+, usually in villas and villas' compounds class usually lives in flats and the employees of the business community ,C class which are the population of the public constructions area and the factories workers ,D class which are not a big mass in 6 th of October and concentrated in the house keepers and their families , guards security men, building and constructions workers ,servants and shops assistants .( We also segmented people by the marital statues ( newly married like in the new constructed areas in El Sheikh Zayed and El Hadba ,...
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This note was uploaded on 04/04/2012 for the course AASTT 24 taught by Professor Khlilaburass during the Spring '12 term at Arab Academy for Science, Technology & Maritime Transport.
- Spring '12