Signs, Signals, and Semiotics

Signs, Signals, and Semiotics - a signifier and signified A...

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Signs, Signals, and Semiotics 13/02/2007 14:19:00 We send and receive messages on  Three Levels 1.   Representationally or by Resemblance-  from environment and our experiences;  pictures of things representing things; this is an  iconic  sign 2. Abstractly or causally –  the kinesthetic and tactile quality of visual events; fire: this  is an  indexical  sign pointing to an object fire-> house, bbq 3. Symbolically and learned  – the world of coded symbol systems created  arbitrarily  and to which we have attached meaning(s) that must be learned: the alphabet, dog,  Yankee dogs, stop signs etc Saussure theorized that signs have two parts: 
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Unformatted text preview: a signifier and signified A signifier is an object that refers to or suggests a concept or a signified The Relationship between the two, he theorized was arbitrary or conventional. Metaphor and metonymy Analogy and association are important means of communication meaning Analogy suggests equivalcne it suggests that something is LIKE something else. this is a metaphor. A firgure of speech. .simile Metonymy is achieved through association. Its subcategory is Synechdoche 13/02/2007 14:19:00 13/02/2007 14:19:00...
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Signs, Signals, and Semiotics - a signifier and signified A...

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