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Unformatted text preview: International Marketing Assignment Worth 15% of your final grade Your task is to incorporate your marketing skills and complete the following in-class assignment: 1. Assume that you work for Kentucky Fried Chicken (KFC) which already had outlets in other countries. 2. Your task is to identify a country that KFC has not yet reached. 3. You MUST select a country where English is not the dominant language being spoken. 4. You will present a brief plan for entering that country’s market. 5. You will also grade each team member individually based on their participation in preparing, presenting and completing this assignment. • Visit KFC’s website for ideas and research information. International Marketing In-Class Presentation: Rubric for Grading: Presentation: /15 marks Presenters are expected to have knowledge, preparation, passion, inspiration, presence and connection to their audience....
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- Winter '12
- Marketing, English-language films, Fried chicken, Kentucky Fried Chicken, International Marketing Assignment