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Unformatted text preview: International Marketing Assignment Worth 15% of your final grade Your task is to incorporate your marketing skills and complete the following in-class assignment: 1. Assume that you work for Kentucky Fried Chicken (KFC) which already had outlets in other countries. 2. Your task is to identify a country that KFC has not yet reached. 3. You MUST select a country where English is not the dominant language being spoken. 4. You will present a brief plan for entering that countrys market. 5. You will also grade each team member individually based on their participation in preparing, presenting and completing this assignment. Visit KFCs website for ideas and research information. International Marketing In-Class Presentation: Rubric for Grading: Presentation: /15 marks Presenters are expected to have knowledge, preparation, passion, inspiration, presence and connection to their audience....
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This note was uploaded on 04/04/2012 for the course BUSI 1005 taught by Professor Andres during the Winter '12 term at Fanshawe.
- Winter '12