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Unformatted text preview: the components of the SELL Sequence using parenthesis as shown on page 76. "The MPEG-4 Digital Recorder offers a 10 year warranty [ feature ]. This means you will not have to spend money on repairs [ advantage ]. The real benefit to you is reduced service costs [ benefit ]. How does that sound to you [ trial close ]?" "All of our products come with full service customer support [ feature ]. This lowers your time spent on maintenance and offers a little piece of mind [ advantage ]. This means you will have lower service costs [ benefit ]. That's what you're interested in right [ trial close ]?" "Each of your employees will be trained on how to use the MPEG-4 Digital Camera [ feature ]. This means you will spend less time learning how to use the cameras [ advantage ], reducing your costs [ benefit ]. How does that sound to you [ trial close ]?"...
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- Spring '09