Chapter 1 BB INB495 - Chapter1 SWOTAnalysis1...

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Chapter 1 SWOT Analysis 1 Looking Outside for  Threats and  Opportunities
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Goals Informed by SWOT Strategy begins with goals derived from mission Goals are informed by SWOT External environment  Internal capabilities Goals are set based on feasibility given the  environment and the company’s capabilities Clarify the world in which the business operates,  enabling it to better envision its desired future
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SWOT Strengths Capabilities that enable your company to perform  well Should be leveraged Weaknesses Characteristics that prohibit your company from  performing well Should be addressed Opportunities
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External and Internal Analysis  (book) Specific Goals Strategy Formulation External Analysis Customers Competitors Pricing constraints Distribution issues Technology Economy Regulation Lifestyle trends Major  uncertainties Suppliers
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Chapter 1 BB INB495 - Chapter1 SWOTAnalysis1...

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