Chapter 2 BB INB495 - Chapter 2 SWOT Analysis II Looking Inside for Strengths and Weaknesses External and Internal Analysis Specific Goals Strategy

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Unformatted text preview: Chapter 2 SWOT Analysis II Looking Inside for Strengths and Weaknesses External and Internal Analysis Specific Goals Strategy Formulation External Analysis • Customers • Competitors • Pricing constraints • Distribution issues • Technology • Macroeconomy • Regulation • Lifestyle trends • Major uncertainties • Suppliers • Potential partners Threats & Opportunities Internal Analysis • Current performance • Brand power • Cost structure • Product portfolio • R&D pipeline • Technical mastery • Employee skills • Company culture Strengths & Weaknesses Structure of Discussion Today • Book – Three most important areas to evaluate strengths and weaknesses ▫ Core competencies ▫ Financial condition ▫ Management and culture • Handouts ▫ An in-depth evaluation of internal analysis ▫ Analysis of marketing strategy – page 2 ▫ Core Competencies • A company’s expertise or skills in key areas that...
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Chapter 2 BB INB495 - Chapter 2 SWOT Analysis II Looking Inside for Strengths and Weaknesses External and Internal Analysis Specific Goals Strategy

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