Chapter 2 BB INB495 - Chapter2 SWOTAnalysisII...

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Chapter 2 SWOT Analysis II Looking Inside for  Strengths and  Weaknesses
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External and Internal Analysis Specific Goals Strategy Formulation External Analysis Customers Competitors Pricing constraints Distribution issues Technology Macroeconomy Regulation Lifestyle trends Major  uncertainties Suppliers Potential partners Threats &  Opportunities Internal Analysis Current performance Brand power Cost structure Product portfolio R&D pipeline Technical mastery Employee skills Company culture Strengths &  Weaknesses
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Structure of Discussion Today Book – Three most important areas to evaluate  strengths and weaknesses Core competencies Financial condition Management and culture Handouts An in-depth evaluation of internal analysis Analysis of marketing strategy – page 2 Internal environment matrix – page 4
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Core Competencies
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