Chapter 4 BB INB495 - Chapter4 StrategicMoves...

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Chapter 4 Strategic Moves The Mechanisms of  Success
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Introduction Much more to strategy than deciding which  version is best for you Strategy used to enter and build a defensible  position in the marketplace Exploring potential strategic moves Getting a market beachhead Market entry through process innovation Applying judo strategy Market entry through product differentiation
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Gaining a Market Beachhead Where absolute superiority is not attainable, you  must produce a relative one  at the decisive point   by making skillful use  of what you have. Understand and respond to: Realities of the market Strength of competitors Focus on an area: Of competitor weakness 
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U.S. auto industry 1960s-70s – Domestic auto makers were skilled at  producing large cars No demand for smaller, fuel-efficient cars VW and others became efficient in producing small 
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Chapter 4 BB INB495 - Chapter4 StrategicMoves...

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