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Chapter 5 BB INB495 - Chapter5 SeekingAlignment...

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Chapter 5 From Strategy to Implementation Seeking Alignment
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Implementation Concrete measures that translate strategic intent  into actions that produce results Strategy is nothing without implementation Implementation is: Harder and less glamorous Operations-oriented
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Two Very Different Activities Strategy Creation  Implementation Analysis and planning Thinking Initiate At the top Entrepreneurial Goal-setting Execution Doing Follow through Top-to-bottom Operational Goal-achieving
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Herman Miller Example Strategy:  To provide small businesses with a limited range of  basic, mass-customized office furniture that is  relatively inexpensive and delivered quickly and on- time Implementation: Analyzed current processes Created new operating unit (SQA) Created a new supply chain All participants linked through a new, state-of-the- art information system
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