Chapter 9 BB INB495 - Chapter9 StrategyasWorkinProgress...

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Chapter 9 Strategy as Work-in-Progress Keep Looking Ahead
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No Strategy is Effective Forever External environment eventually changes Current strategy becomes ineffective or  unprofitable  Good managers will be able and willing to  recognize when their strategies are less potent Good managers will: Assess effectiveness Recognize warning signs
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Chapter Outline Strategy performance measurement Financial analysis Balanced scorecard Market analysis Warning signs New competitors New technology
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Financial Analysis Review balance sheet and income statement Balance sheet: assets, liabilities, owners equity Income statement: sales-expenses=income Compare results year over year Profitability ratios Associate income with resources used to generate it Goal is to get as much profit as possible from a  given amount of resources Example: ROI
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Chapter 9 BB INB495 - Chapter9 StrategyasWorkinProgress...

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