Strategy Intro BB INB495

Strategy Intro BB INB495 - Strategy An Introduction...

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Unformatted text preview: Strategy An Introduction Strategy and Implementation A good strategy + outstanding implementation = a companys best assurance of success A sign of good management Strategy: The plan Primary concern of senior executives and owners Implementation The execution Origins of Strategy Military term: A generals plan for arranging and maneuvering his forces with the goal of defeating an enemy army In business: Strategy is a plan for controlling and utilizing resources with the goal of promoting and securing vital interests Resources: Strategy vs. Competitive Advantage Competitive advantage: Differences between you and competitor that are the basis of your advantage Puts a firm in a better position than rivals to offer value to customers Strategy: A deliberate plan that will develop a businesss competitive advantage and compound it Marketing strategy: Can be based on any of the 4Ps Examples...
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This document was uploaded on 04/05/2012.

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Strategy Intro BB INB495 - Strategy An Introduction...

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