Chapter 25 - Chapter 25 Transition to Modern America(1919-1928 Wheels for the Millions o*The manufacturing of Model T cars(from the assembly line

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Chapter 25- Transition to Modern America (1919-1928) Wheels for the Millions o **The manufacturing of Model T cars (from the assembly line) marked the first step toward mass production and the start of America’s worldwide industrial supremacy o Ford started fulfilling his industrial dream in 1919-built blast furnaces and foundry for his Model T and tractors o River Rouge was one of the plants-incredible productivity o 1927-15mil Model Ts produced, Ford closes the Highland Park assembly line o Price of Model Ts dropped from $950 to $290 by the mid-1920s o **Mass production contributed to a consumer good revolution o 1920s- decade of escape and frivolity o The Second Industrial Revolution **New consumer goods industries allowed the American people of the 1920s to enjoy the highest standard of living, consumer revolution. Cars and appliances created modern America Big boom after the post-war depression in 1922, peaked in 1927-1929 **Assembly line, electric motors Workers got their highest payments in history, industrial output nearly doubled **Tech was the key- electric motors replaced steam engines **1929- electricity supplied 70% of industrial power The Automobile industry Automobile industry became the nation’s largest in the 1920s- consumer goods revolution **Boom peaked from 1922-27, insatiable appetite for cars Sales slumped in 1927 when the Model T stopped being produced People no longer bought something that lasted, material goods replaced every few years Demand for steel/glass/paint/rubber went up because of cars Even in small communities, cars ruled Patterns of Economic Growth Electrical industry grew quickly as well **Steam generators turned coal into electricity **2/3 of American families enjoyed electricity by 1929, ability to buy new appliances Radio and motion picture production also grew Film industry thrived in Hollywood in the mid 1920s Production of light metals, ie: Al, Mg, etc, became major businesses **Most distinctive feature of the new consumer goods economy was the emphasis on marketing **Advertising and changes in model design
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Advertising $1.3bil in 1915-$3.4bil in 1926 Edward Bernays, Bruce Barton Business leaders labeled this decade “The New Era” Agriculture suffered a huge blow in this decade, by 1921 farm exports had fallen more than $2bil **All industries flourished except agriculture Factory wages rose only 11%, 1929- ½ of American families earned less than $1,500 per year Rewards of the second Industrial Revolution went to Managers and people who directed it City Life in the Roaring Twenties City replaced countryside City life wasn’t focused around home, church or school- new ideas/creativity and perspective replaced them Women in the Family A new freedom for women and children seemed to be emerging Women joined the work force during the war but slowly returned to “normal”
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This note was uploaded on 04/05/2012 for the course AMH AMH2020 taught by Professor Crawford during the Spring '12 term at Broward College.

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Chapter 25 - Chapter 25 Transition to Modern America(1919-1928 Wheels for the Millions o*The manufacturing of Model T cars(from the assembly line

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