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Unformatted text preview: 1-11-11Chapter 2The research IdeaoResearch idea: unanswered question in an area of interestoCharacteristic of good research ideasTestable (ex. Angels, cognitive processes animals, future)Likelihood of success: View of nature needs to be close to reality as possible (ex. Bitter substance and groups/teams at work)oSources of Research IdeasoNonsystematic sources (Present in an unpredictable manner)Inspiration: Blind flash of genius (Ex. Einstein, Doc in the movie Back to the Future)Serendipity: Situations where we look for one phenomenon but find another (Ex. Pavlov)Everyday occurrences: Our daily encounters provide us the best possibilities for research (Ex. Cialdini, my research projects)oSystematic sources (Carefully organized and logically thought out)Past research: Contradictory reports in the literature, find certain questions havent been answered, when you look at it you fail to replicate the previous findingsTheory: once you understand the theory there are many different...
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- Spring '11