Chapter 17 - Chapter 17 Public relations companies work...

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Chapter 17 Public relations companies work over time and with new media to stop publicity Public relations o The management function that evaluates public attitudes; identifies the policies and procedures of an individual or organization with the public interest, and executes a program to earn public understanding and acceptance Marketing public relations functions o Public relations activities designed to support marketing objectives such as raising awareness, informing and educating, gaining understanding, buying trust, giving consumers a reason to buy, and motivating consumers acceptance Determining relevant target audiences o Advantages and disadvantages of PR o Advantages Disadvantages Publicity o Communications regarding an organization, product, service, or idea that is not directly paid for run under identified sponsorship Corporate advertising o Advertising design to promote overall awareness of a company or enhance its image among a target audience
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Chapter 17 - Chapter 17 Public relations companies work...

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