CASE 5 (1).docx - CASE 5.1 Alligator Inc Alligator Inc isa...

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CASE 5.1 Alligator, Inc. Alligator, Inc. isa shoe designer, manufacturer, and distributor that launched its business in 2012. Although the company operates globally, its headquarters location is in Arteixo, Galicia, Spain, which coincidentally is the central location f or Zara, the flagship chain s tore o f t he Inditex group, the world’s largest apparel retailer. The best- selling brand of Alligator, Inc. is its Gators TM model, which is a market leader in the funky, brightly-colored, lightweight s hoe market that has enjoyed un expectedly high demand in recent years. Made of a highly-resilient, space-age plastics material, Gators TM success is related also to the fact that each pair includes “one-size ἀts all” orthotics to meet the needs of individual consumers. Alligator, Inc. h as patented the processes relating to the manufacture of the orthotics, and the overall value of this product innovation is similar to the way in which the super- secret formula for Coke is valuable to Coca-Cola, Inc.

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