AFM131 - Module 7 - Marketing_I_Question_Themes

AFM131 - Module 7 - Marketing_I_Question_Themes - 14....

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Marketing I Multiple Choice Question Themes 1. Evolution of marketing era (page 422) 2. Marketing concept (page 423) 3. “Dewing it Alone”, use of a Facebook community (slide 10) 4. Seth Goodin, “Sliced Bread and Other Marketing Delights”, each of the three questions (slides 13, 14, and 15) 5. Charles Leadbeater, “The Rise of the Amateur Professional”, each of the two questions (slides 17 and 18) 6. Customer relationship management (page 423) 7. Non-profit organizations and marketing (page 423) 8. Service continuum (page 425 and slide 21) 9. Applying the marketing process (page 424) 10. Designing a product (page 425) 11. Price (page 426) 12. Distribution (slide 22 and page 427) 13. Promotion (slide 23 and page 428)
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Unformatted text preview: 14. Research process providing marketers with information (slide 24 and page 428)) 15. Collecting data (page 428 - 430) 16. Analyzing/choosing (page 430) 17. Marketing environment (page 430 433) 18. C2B and B2B markets (page 433 434) 19. Why marketing segmentation (page 434) 20. Market segments (page 435 436) 21. Niche or one-to-one marketing (page 438) 22. Relationship marketing (page 438) 23. Article on Customer Relationship Management (slide 29) 24. Customer decision making process (page 439 and 440) 25. Pete Carr, Interview with Pete Carr, each of the two questions (slides 32 and 33) 26. Implications of the B2B market (page 440 and 441)...
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