AFM131 - Module 8 - Marketing_II_Question_Themes

AFM131 - Module 8 - Marketing_II_Question_Themes - 19....

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Marketing II Multiple Choice Question Themes 1. Application of consumer utilities (slide 18) 2. Product life cycle (slide 20) 3. Malcolm Gladwell, “What We Learn From Spaghetti Sauce” each of the two questions (slides 25 and 26) 4. Total product offer – value package (slide 27 and pages 450 - 451) 5. Product line / mix (page 451) 6. Product differentiation (page 452) 7. Packaging of a product (page 452) 8. Brand equity, loyalty (page 453) 9. Brand awareness (page 453) 10. Brand strategy - question re Mike’s Bikes (slide 31) 11. Pricing objectives (pages 454 - 455) 12. Different approaches to pricing (page 455) 13. Break-even analysis (page 456) 14. New product pricing (page 457) 15. Retailer pricing strategies (page 457) 16. Market forces affecting pricing (page 457) 17. Forms of non-price competition (pages 457 - 458) 18. Distribution system used in Mike’s Bikes (slides 39)
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Unformatted text preview: 19. Different channels of distribution (pages 458 - 459) 20. Retail distribution strategy (page 461) 21. Internet bike sales for Mikes Bikes (slide 42) 22. Electronic retailing/telemarketing/vending/direct sales (pages 461 - 462) 23. Promotion mix (page 463) 24. Advertising (page 463, 464) 25. Push/Pull strategy (slide 44) 26. Product life cycle and advertising message (slide 45) 27. Advertising impact on sales (slides 46, 47 and 48) 28. Use of personal selling (slide 51 and page 465) 29. Business to consumer sales process (page 466) 30. Initiatives to build public relations (slide 53 and page 467) 31. Publicity (page 467, 468) 32. Elements of sales promotion program (slide 55, pages 469 - 470) 33. Sales promotion and the internet (page 470) 34. Grub Guru and social marketing (slide 57)...
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