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Unformatted text preview: PITCHES 1. Verbal Pitch: four questions that investors need to know • What is the project about?—what’s the genre? Keep it to one short sentence • Who is the target audience? • Why me? (Investor) – Fits in with the demographic, which the investors already have with their plate. Departure pitch : saying that I know that this isn’t your demographic, this is a different demographic. Brings in new advertisers. • Why Now? – not only pitching a project but also pitching the timing of the project • Each point is one minute long. Then lastly, there is a one-minute wrap up. (Wrap a nice little ribbon around it stating everything that one said in the pitch and reaffirming it to the network). • Always start the pitch introducing yourself- what is it? Live event, series etc • State the title. You want an immediate connection. What type of project is it? • Pitch Lines: it’s a concept of “X” meets “Y”. Very useful in a verbal pitch....
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This note was uploaded on 04/09/2012 for the course PRODUCING C55.0049. taught by Professor Allieberman during the Spring '11 term at NYU.
- Spring '11