Ex_chp04 - Chapter 4 Social and Cultural Environments...

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Chapter 4 – Social and Cultural Environments True/False 1. Some sociologists assert that production is a defining hallmark of postmodern society in the 21 st century. a. True b. False 2. By definition, beliefs are “organized patterns of knowledge that an individual holds to be true about the world.” a. True b. False 3. White is considered a lucky color in China. a. True b. False 4. In terms of dollar value, aircraft equipment and parts are the number 1 category of American imports from France. a. True b. False 5. In linguistics, semiotics is the study of signs and their meanings. a. True b. False 6. “Point Number One, Point Number Two” is a typical “right-brain” negotiation tactic favored by persons from a low-context culture such as the United States. a. True b. False 7. Low-context subcultures can be present in a high-context culture. a. True b. False 8. According to Hofstede’s research on cultural values, the United States ranks number 1 among Triad countries in terms of individuality. a. True b. False 9. In highly collectivist cultures such as Japan, an appropriate marketing tactic for new consumer products is promoting world of mouth communication. a. True b. False 10. The extent to which a new product can be tried on a limited basis without great expense is known as relative advantage. a. True b. False 11. Anthropological research offers support for the view that cultural behavior is 43
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innate, i.e., present at birth. a. True b. False 12. Geert Hofstede’s name is associated with research on the diffusion of innovation in different countries of the world. a. True b. False 13. One of the keys to success in global marketing is the unconscious reference to one’s own culture and values. a.
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This note was uploaded on 04/08/2012 for the course ECON 309 taught by Professor Ana during the Spring '12 term at Salisbury University.

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Ex_chp04 - Chapter 4 Social and Cultural Environments...

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