socialbrite.org-The_7_elements_of_a_Social_Media_Strategic_Plan

Socialbrite.org-The_7_elements_of_a_Social_Media_Strategic_Plan

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socialbrite.org http://www.socialbrite.org/2012/02/15/the-7-elements-of-a-social-media-strategic-plan/? The 7 elements of a Social Media Strategic Plan Image by BigStockPhoto.com This is the second part of a two-part series on creating a strategy for your nonprofit or social cause. J.D. conducts two webinars a month on “6 Steps to Create a Powerhouse Social Strategy for Your Nonprofit” at CharityHowTo . Target audience: Nonprofits, foundations, NGOs, social enterprises, cause organizations, brands, businesses, government agencies. How many nonprofits do you know that have incorporated social as part of their overall strategy, or even their communications strategy? Let’s go further: How many nonprofits really have a strategy? Apart from the largest nonprofits, the list is painfully small. And that’s too bad, because here is what happens when strategy is not at the heart of your organization’s actions: On a good day, you bounce around from putting out one brushfire after another. On a bad day, the fire wins. Sound familiar?
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This note was uploaded on 04/09/2012 for the course MKT 101 taught by Professor Thomas during the Spring '12 term at Thunderbird School of Global Management.

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Socialbrite.org-The_7_elements_of_a_Social_Media_Strategic_Plan

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