tanner-ppt-ch03 - Chapter3 Chapter3 ConsumerBehavior ,Inc...

Info icon This preview shows pages 1–13. Sign up to view the full content.

View Full Document Right Arrow Icon
by Jeff Tanner and Mary Anne Raymond by Jeff Tanner and Mary Anne Raymond Principles of Marketing
Image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Chapter 3 Chapter 3 Consumer Behavior— Consumer Behavior— How People Make Buying Decisions  How People Make Buying Decisions    © 2010 Flat World Knowledge, Inc.
Image of page 2
    © 2010 Flat World Knowledge, Inc. 3 Marketing needs answers to these questions !
Image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Companies spend billions  studying consumer behaviors! Provided by : www.themegallery.com Getting the Answers Getting the Answers 4 © 2010 Flat World Knowledge, Inc.
Image of page 4
© 2010 Flat World Knowledge, Inc. 5 1. Understand the six buying process stages 2. Distinguish between low and high involvement  buying decisions Learning Objectives Learning Objectives
Image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
© 2010 Flat World Knowledge, Inc. 6 Consumer Decision Making Process Consumer Decision Making Process
Image of page 6
© 2010 Flat World Knowledge, Inc. 7 Consumer Decision Making Process, cont’d Consumer Decision Making Process, cont’d
Image of page 7

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
© 2010 Flat World Knowledge, Inc. 8 Buying Decision Types Buying Decision Types
Image of page 8
© 2010 Flat World Knowledge, Inc. 9 Distinct consumer buying phases 1.Realize a need 2.Search for information 3.Evaluate alternatives 4.Select a product and purchase 5.Assessing product performance 6.Disposing of the product Consumer level of involvement 1.Low involvement        inexpensive, low risk 2.High involvement        expensive, failure risk Key Takeaways Key Takeaways
Image of page 9

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
© 2010 Flat World Knowledge, Inc. 10 Learning Objectives  Describe situational factors affecting       what and when consumers buy.   Explain how marketing can make situational     factors work to their advantage. Factors Affecting Consumer Buying Behavior Factors Affecting Consumer Buying Behavior
Image of page 10
© 2010 Flat World Knowledge, Inc. 11 Consumer Situational Factors Consumer Situational Factors
Image of page 11

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
© 2010 Flat World Knowledge, Inc.
Image of page 12
Image of page 13
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern