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Unformatted text preview: Words, Names, Logo’s, sounds. If a corporation wants to use one of these to uniquely identify their product, they need to register it. Service Mark – For corporations who don’t produce a physical product. They can protect their name. Abandonment of trademarks 1. Fail to use your trademark. When a company pulls their product from shelves for 2 years and doesn’t intend to use it again. 2. When the trademark becomes generic and isn’t used to describe your product. Ex. Kleenex. 3....
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This note was uploaded on 04/09/2012 for the course MGMT 330 taught by Professor Staceysassman during the Winter '12 term at CSU San Bernardino.
- Winter '12