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Unformatted text preview: The Inverted Pyramid
The Inverted Pyramid Begins with the summary lead Adds facts in a descending order of importance Done so that the story may be edited to fit available space by cutting off the end of the story; nothing of significance lost The Summary Lead
The Summary Lead Who What Where When Why How Print versus Electronic Media Print versus Electronic Media Leads Hard lead (print) – Simple sentences
– Active voice
– 2225 words maximum Soft lead (electronic) – Simple sentences
– Active voice
– 1820 words maximum
– First 23 words are throwaway Format for the News Release
Format for the News Release Spacing: typed, double, standard page Paper Identification Release date Margins Length Format for the News Release
Format for the News Release Paragraphs Slug line (more or ###) Suggested headlines Timing Using the internet Proofreading Media Kits Bio (straight & narrative)
Memorandum Pitch letter
Speech News Conferences
News Conferences Held where it best suits the media unless the location itself is what is newsworthy Be mindful of media deadlines Hold for major events only If you can get the information to the media in a quicker, simpler way, e.g., a news release, do it Exclusives
Exclusives In general, don’t use exclusives An exception: news of limited interest might get coverage if given as an exclusive If you do – Rotate the exclusives with the media—don’t play favorites Talking off the Record
Talking off the Record In general, don’t do it If you must – Establish the rules
– Offer the reporter something in return ...
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This note was uploaded on 04/09/2012 for the course PUR 3000 taught by Professor Rayburn during the Fall '12 term at Florida State College.
- Fall '12