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Unformatted text preview: Managing Public Managing Public Relations Terms
Terms Baseline Benchmark Goal Objective Strategy Tactics Requirements for a Good Objective
Requirements for a Good Objective Clearly describes expected results Understandable to everyone Lists firm completion date Realistic, attainable and measurable Consistent with management’s objectives Choosing Public Relations Support
Choosing Public Relations Support Internal practitioners – Advantages
– Disadvantages External practitioners – Advantages
– Disadvantages Paying for Public Relations
Paying for Public Relations Hourly Project Retainer Blended rate Don’t forget overhead Statements Organizations Make
Statements Organizations Make Mission Vision Value Position Successful Organizational Model
Successful Organizational Model Definitive Mission Statement – Value Statements Organizational & Cultural Statements – Shared Values Positive Public Relationships – Expressed Values Reputation – Understood Values The Strategic Plan
The Strategic Plan Page 1 – Positioning Statement
– Themes & Messages Page 2 – Public Relations Goals
– Audiences The Strategic Plan
The Strategic Plan Page 3 – Audience 1 Objectives
Evaluation Page 4 – Audience 1 Program Inventory Form ...
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This note was uploaded on 04/09/2012 for the course PUR 3000 taught by Professor Rayburn during the Fall '12 term at Florida State College.
- Fall '12