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Introduction to Public Relations(1)

Introduction to Public Relations(1) - What is Public...

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Unformatted text preview: What is Public Relations? What is Public Relations? Definitions Why we have trouble defining public relations – In its formal sense, public relations is only about 100 years old and is still defining itself. – Sometimes when we say public relations, we really mean one of its functional parts. Functional Parts of Public Relations Functional Parts of Public Relations Press Agentry Publicity Institutional Advertising Public Affairs Issues Management Lobbying Investor Relations Development Quantifying Public Relations Quantifying Public Relations X + Y Z ...
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